Explain what side of the profit-max vs. win-max argument is supported by the Leach & Szymanski (2015). What is the logic behind their argu- ment?

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Chapter10: Prices, Output, And Strategy: Pure And Monopolistic Competition
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Explain what side of the profit-max vs. win-max argument is supported by the Leach & Szymanski (2015). What is the logic behind their argu- ment?

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