Explain why companies use marketing intermediaries. What are the functions of intermediaries?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter15: Distribution Channels And Supply Chain Management
Section15.2: Functions Of Intermediaries
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  1. Explain why companies use marketing intermediaries. What are the functions of intermediaries?
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