Discuss the importance of marketing intermediaries,and contrast the roles of wholesalers and retailers.

Q: Discuss the marketing mix decisions faced by wholesalers.

A: A marketing mix is ​​a set of actions that takes into account the diverse components that influence…

Q: What issues should manufacturers consider when choosing retail partner

A: Manufacturers must look at the basic channel structure, where their target customers expect to find…

Q: Explain the major types of wholesalers and their marketing decisions.

A: Wholesaling Wholesaling is a process in which all the activities are involved in selling goods &…

Q: Retailers overcome gaps between manufacturers and customers. Explain with the use of examples, how…

A: The distribution channel refers to the medium through which the products and goods are moved from…

Q: What is the importance of a good marketing mix, supply chain management and distribution channel?…

A: Marketing is the process of providing information about the goods and services to the expected…

Q: Explain Woolworths leadership role in the distribution channel.

A: Woolworths were found back in 1924, and is an Australian based chain of supermarkets and stores…

Q: Retail distribution strategies can take three different forms. Identify the three forms and give…

A: The three categories of retail distribution strategies are: Intensive, selective, and exclusive.…

Q: Which channel and intermediaries will best satisfy the buying requirements of the target market?

A: A market is a place for traders, where the purchase and sales of items taken place. The important…

Q: Describe how marketing channel members add value inthe channel of distribution between manufacturers…

A: Marketing channel members buy large quantities from the manufacturer and then sell it in small…

Q: 1 Understand the importance ofmarketing channels and supplychain management.

A: Importance of marketing channels are-: Promotion of goods and services are done through marketing…

Q: Are wholesalers common in your country or region? Do they add value to the channels of distribution?

A: А  middlemаn  thаt  is  а  соnneсtiоn  between  а  mаnufасturer  аnd  а  retаiler  is  knоwn  аs  а…

Q: Understand how supplychain management facilitates partnering among channel members.

A: Supply chain management is managing the flow of goods as well as services from the raw material…

Q: Having an effective distribution channel intermediary can be beneficial to manufactures. Explain the…

A: Direct distribution channel involves producers selling their products directly to end-users without…

Q: As marketing manager for a specialist upmarket cruise operator, you have been asked to determine…

A: Distribution strategy is the strategy through which companies or businesses provide their product to…

Q: How do retailers identify target markets? Explain the majorstrategies by which retailers reach their…

A: A retailer is responsible for both the purchasing and the assembly of goods. A retailer's…

Q: Marketing channels are merely intermediaries, they just add to costs, without adding any value. Do…

A: Middlemen play a vital role in meeting the customer demand and getting the product of the…

Q: Which channel and intermediaries will provide the best coverage of the target market?

A: Target Market Target Market is a group of consumers or organizations who are likely to buy your…

Q: Outline the four most common channels for businessproducts. Describe the products or situations that…

A: A chain of intermediaries that help a product reach the buyer from a manufacturer are known as…

Q: Explain Woolworths leadership role in the distribution channel

A: Despite the fact that Woolworths is Australia's largest grocery chain, what sets them apart is the…

Q: Explain the role of wholesale intermediaries.

A: Wholesaler is the middlemen who purchases the goods in bulk from the manufacturers and sells to…

Q: Explain graphically the Business marketing channels?

A: А  рrоduсer  uses  mоre  thаn  оne  mаrketing  сhаnnel  tо  reасh  mоre  сustоmers  аnd  inсreаse…

Q: Why retail strategy should have efficient Distribution and Information Systems to build a…

A: The Information systems helps in coordinating the data innovation to the policies, mission, and…

Q: Retailers differ from wholesalers in that retailers primarily sell products to consumers for A)…

A: Wholesalers: They purchase goods in bulk divided into small segments and then sell to retailers.…

Q: What is the role of middlemen in the channel of distribution?

A: Wholesalers are middlemen who act as a link between producers (from whom they purchase items) and…

Q: How do multichannel retailers provide more value to their customers?

A: Multi-channel retailing is a commercial approach in which a business provides its customers with…

Q: Explain Woolworths leadership role in the distribution channel. Give 4 explanations.

A: It is said by the company that the challenges of leadership today are enormous and no longer can a…

Q: Explain the role of marketing intermediaries in contemporary business, and list the eight primary…

A: Marketing intermediaries are the individual firms which assist in the flow commodities and services…

Q: Describe the key functions performed by marketing channel members ?

A: Marketing channel can be explained as the way through which the company can supply its goods and…

Q: What is the difference between merchant wholesalers and agents?

A: Marketing - It is the process of business that involves activities of selling and promoting products…

Q: Explain how wholesalers add value for a producer

A: Wholesaler is an important part of the supply chain function of an organization rather a…

Q: Explain the characteristics of merchant wholesalers.

A: Wholesalers assume a significant part in the advertising channel structure. On the other hand,…

Q: Who are known as the wholesalers? Distributors Middlemen All of the choice Intermediaries

A: A retailer is a person who sells the products or goods to the ultimate customers in small quantities…

Q: How are nontraditional channels of distribution affecting your organization and its marketing…

A: At every point during and before the course or business channels of distribution are decided by the…

Q: Explain why companies use marketing intermediaries. What are the functions of intermediaries?

A: When a company produces a product, it can use marketing intermediaries to distribute the majority of…

Q: Explain how a vertical marketing system differs from a conventional marketing system.

A: A vertical marketing system differs from a conventional marketing system because of the following:…