Give your own example of general types of marketing intermediaries (one example per type). General Types of marketing intermediaries:> Agent - a business unit which negotiates sales but does not take title to the goods inwhich it deals.Broker - an agent who does not have direct physical control of the goods in whichhe deals but represents either buyer or seller in negotiating purchases or sales.Commission merchant - an agent who usually exercises physical control over andnegotiates the sale of the goods he handles.Dealer - a firm which buys and resells merchandise at either retail or wholesale.Merchant – a business unit which buys, takes title to, and resell merchandise.Retailer - a merchant whose main business is to sell directly to the final Consumer.Wholesaler - a business unit which buys and resells merchandise to retailers, toother merchants, industrial, institutional, or commercial users.

Examples of types of marketing intermediaries are: -Agents: Here agents may be insurance agents that…

Answered: Give your own example of general types…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Sony is selling electronic products to the Lulu hyper market. The company salesperson meets the Lulu manager once in a month to explain about the new products in order to procure the orders and to supply Sony electronic products. Identify which type of selling Sony is performing. a. Selling to Institutions b. Selling to Government c. Selling to Business users d. Selling to re-sellers
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A portal which is an online platform operated by a third party and is open to buyers or sellers in a particular industry is a a. Vertical and horizontal e-marketplace O b. Supplier-oriented marketplace O c. Buyer-oriented marketplace O d. B2B independent e-marketplace
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