2. Starbucks has faced a growing backlash to the amount of waste created by the number of coffee cups usedeach year. The company set a goal to reduce the number of non-recyclable paper/plastic cups sold a day, butthis goal has been difficult to meet with the growing demand for coffee. In 2011, the company soldapproximately 6 bittercups a day. In 2022, the number of cups increased to 3 billion a day.. The original goal of Starbucks was to reduce the number of non-recyclable cups and container by25% a year, but this amount was lowered to 5% afterwards. Starbucks has found this goal diffachieve. Besides the increase in the number of cups of coffee sold, what other factors could behindering the company from reducing its amount of waste?

Analysis of Starbucks: The company is seeking to continue to grow in sales revenue along with waste…

Answered: 2. Starbucks has faced a growing…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Explain what a SMART goal is and develop a SMART goal for Starbucks specific to their business in South Africa.
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