Explain why these results for Movistar, explain each factor, why it has this score and Movistar's areas for improvement.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Explain why these results for Movistar, explain each factor, why it has this score and Movistar's areas for improvement.

Movistar
Key factors Weight Rating
Score
Publicity
0.1
0.3
Prices
0.25
0.75
Customer
service
0.15
0.6
Technology
0.17
3
0.51
Innovation
0.23
2
0.46
Brand name
0.1
0.3
3.
3.
4)
3.
Transcribed Image Text:Movistar Key factors Weight Rating Score Publicity 0.1 0.3 Prices 0.25 0.75 Customer service 0.15 0.6 Technology 0.17 3 0.51 Innovation 0.23 2 0.46 Brand name 0.1 0.3 3. 3. 4) 3.
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