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Assignment Description and Instructions: As a group of aspiring entrepreneurs, you must create a business plan for a service-oriented business in the tourism industry in any Caribbean country (not an existing business/company). Key Elements of the Business Plan            Marketing Strategy (13 marks) This section describes the company’s target market and its characteristics. Demographic characteristics of target customers. Number of potential customers. Customer needs, wants and habits. Advertising and promotion Media used Media costs Frequency of usage Plans for generating publicity. Pricing Cost structure Fixed Variable Comparison against competitors’ prices Distribution strategy Channels of distribution used.

Assignment Description and Instructions: As a group of aspiring entrepreneurs, you must create a business plan for a service-oriented business in the tourism industry in any Caribbean country (not an existing business/company). Key Elements of the Business Plan            Marketing Strategy (13 marks) This section describes the company’s target market and its characteristics. Demographic characteristics of target customers. Number of potential customers. Customer needs, wants and habits. Advertising and promotion Media used Media costs Frequency of usage Plans for generating publicity. Pricing Cost structure Fixed Variable Comparison against competitors’ prices Distribution strategy Channels of distribution used.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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   Assignment Description and Instructions:

As a group of aspiring entrepreneurs, you must create a business plan for a service-oriented business in the tourism industry in any Caribbean country (not an existing business/company).

Key Elements of the Business Plan

  •            Marketing Strategy (13 marks)

    This section describes the company’s target market and its characteristics.

    • Demographic characteristics of target customers.
    • Number of potential customers.
    • Customer needs, wants and habits.

    Advertising and promotion

    • Media used
    • Media costs
    • Frequency of usage
    • Plans for generating publicity.

    Pricing

    • Cost structure
      • Fixed
      • Variable
      • Comparison against competitors’ prices

    Distribution strategy

    • Channels of distribution used.
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 Financial Forecast 

This section outlines the projected financial statements. The financial statements should include detailed notes/explanations and assumptions to substantiate your projections. You can use imaginary numbers, however can you include a capital of $500,000 and a loan of $250,000 in the statments. 

Please provide the Key assumptions
Provide the mentioned Financial statements:
Income statement
Balance sheet
Cash flow statement
Break-even analysis

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