First, take a few minutes to think of at least four reasons why people willingly drank the Kool-Aid. You can use any resource you want (talk to other class members, use the internet, simply brainstorm, etc.). Second, think about one of those reasons and design a basic study that could test that notion. Think about an experimental group and a control group. What would the former get that the latter would not, and what would you look at in terms of responses from both groups?

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Types of Bias

Statistics is the study of data collection, organization, analysis, interpretation, and presentation. Statistical bias is a characteristic of a statistical technique or its findings in which the expected value deviates from the actual root quantitative parameter being estimated. According to the actual definition of bias, it refers to the tendency of a statistic to overestimate or underestimate a parameter.