Flip Floppy, a shoe-manufacturing company, created a marketing initiative in several countries called "free run" to increase the market for sneakers among adolescents. The company's marketing approach paid off with sales in the first half of 2013 growing nearly 20 percent. The "free run" marketing approach is an example of the consumer market segmentation known as demographic segmentation. ( a) True ( b) False
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- (1) The goal of any market segmentation is to divide a market into subgroups whose members have different criteria to find the common buying behaviors. (2) Choosing appropriate segmentation criteria starts with a descriptive profile of the total market to identify obvious segments and differences among them. A. 1st statement is correct, second statement is incorrect B. 1st statement is incorrect, second statement is correct C. Both statements are correct D. Both statements are incorrectSegmentation assumes that customers in the same segment have similar preferences and buying behavior (Green, 1977; Wind, 1978). Segmentation enables businesses to gain empathy for the segment's needs, and target them with products, services and marketing messages which are relevant. Consumers today respond poorly to mass marketing approach as “one-size-fits-all” messages lack contextual relevance (Bianco, 2004). Therefore Nike applies segmentation in its product lines to gain competitive advantage. Please share Nike Segmentation criteria and target market approaches, why they move from mass marketing to customization?Most people know Nielsen as the TV ratings company. In reality, however, Nielsen is a multiplatform market research company that has constantly been evolving since 1923. Its goal is to measure and track a wide range of consumer activity in order to establish a 360-degree view of individuals and market segments. To accomplish this, Nielsen has to follow consumers wherever they may be—watching TV, online, in their homes, or in stores. How does Nielsen track all this activity? The veteran research firm has established effective methods of recording consumer activity, from retail scanner data to household panels to monitoring social networks. As data are captured, they are transferred to a Nielsen data warehouse, where they are matched to the right individual and added to the terabytes of information Nielsen already possesses. Through data sorting and analytics, Nielsen cuts through billions of daily transactions to deliver clear consumer insights to clients. After viewing the video…
- what is sometimes referred to as the Wrong Pocket problem associated with public health funding. question: Briefly define and describe the Wrong Pocket concept, using childhood vaccinations as a point of reference. How does program evaluation help to address the Wrong Pocket issue. https://www.nj.com/politics/2015/03/poll_should_religious_exemptions_from_child_vaccin.html#incart_riverSubject Title: Quality Service Management in Tourism and Hospitality Topic: Market and Market Segmentation Remember to check the following when done writing your answers: TENSE: Use the correct tense. INSTRUCTION: 1. What is meant by the term market? 2. What is meant by the term market segmentation? 3. What are the different ways to segment a market?Questions are based on this video: https://www.youtube.com/watch?v=xiImi5k9Ges 1. Why is test marketing used as a form of market research? 2. Why is Columbus, Ohio considered to be an effective test market? 3. Describe how Wendy’s uses Columbus as a test marketing site.
- Based on your understanding, advise the following persons on the best market research methods than can be applied to their situation. Explain the research for the suggestion 1. An investor looking to construct a new hotel in palm . 2. Students carrying out their school base assessmebt on teenage pregnancy. 3. Ju-c introducing a new flavoured soda. 4. A small business owner looking to explain their bakery business. 5. The statistical office of T-town conducting a population and housing census.How can a marketing researcher ensure that the sample used in a research study is representative of the target population, and why is this important in evaluating the research process? What are some common biases that can affect the results of market research, and how can these be mitigated to ensure accurate and reliable data?Null & Research Hypothesis Write both the null and research hypothesis for the variables below. Determine whether a nondirectional or directional hypothesis should be utilized when writing the research hypothesis. Hours of studying and academic achievement Suspension rates and criminal justice outcomes Hours of sleep and productivity Socioeconomic status and type of employment Effectiveness of incarceration and effectiveness of rehabilitation Substance exposure and asthma (speak on the relationship. i.e. does substance exposure have an effect on asthma?) Pharmaceutical medications and placebos Gender and juvenile delinquency Education level and income Class attendance and performance
- 120) After initially targeting young game-playing consumers with its Wii home gaming system, Nintendo introduced the Wii system to older consumers in retirement homes for light exercise. Explain the kind of growth strategy Nintendo used. 121) Briefly discuss how marketers measure return on marketing investment. Explain why this figure may not be sufficient to judge marketing's effectiveness. 122) You are a sales manager and you are responsible for tracking a wide range of metrics related to your firm. Explain in which part of the marketing planning process these metrics would be determined and why they are important. 123) Briefly describe the purpose and components of an action plan.Your company recently launched a new “dry” shampoo. Although initial sales were strong, they have steadily declined over the last year and a half. You have decided to conduct further market research, but first you have to define the research problem. What are your research objectives? What is the population of interest? How does the problem fit within the environmental context? Prepare a short report that clearly and fully defines the research problem for your product300 words) [2+4+2] Research topic: COVID-19: Asian stock markets and vaccine hopes a) Write the research design in considering the above research topic. b) You are required to develop a conceptual framework and design a research strategy to investigate the impact of the COVID-19 vaccine on Asian stock markets. c) Describe briefly the relevant paradigm used in conducting the research.