Your company recently launched a new “dry” shampoo. Although initial sales were strong, they have steadily declined over the last year and a half. You have decided to conduct further market research, but first you have to define the research problem. What are your research objectives? What is the population of interest? How does the problem fit within the environmental context? Prepare a short report that clearly and fully defines the research problem for your product

Your company recently launched a new “dry” shampoo. Although initial sales were strong, they have steadily declined over the last year and a half. You have decided to conduct further market research, but first you have to define the research problem. What are your research objectives? What is the population of interest? How does the problem fit within the environmental context? Prepare a short report that clearly and fully defines the research problem for your product

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Chapter6: Category Strategy Development

Section: Chapter Questions

Problem 7DQ

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Your company recently launched a new “dry” shampoo. Although initial sales were strong, they have steadily declined over the last year and a half. You have decided to conduct further market research, but first, you have to define the research problem. Prepare a short report that clearly and fully defines the research problem for your product
Pizza Hut is going through some challenges and has asked you to identify the most suitable market research or market information approach they should use to help gather information. They have supplied you a list of possible research approaches to choose from. What research approach(s) from the list below should be used if Pizza Hut wanted to know: Their market share? The population around a new store they are thinking of opening? The likely success of launching their new “super-chili pizza”? Whether they should launch a new TV advertising campaign that uses athletes who eat pizza? What impact McDonald’s new healthy food menu is having on their sales? LIST OF POSSIBLE APPROACHES A.= Secondary data – government statistics B. = Secondary data – internal records C.= Focus groups with customers D.= Focus groups with both customers and non-customers E.= Mystery shopper research F.= Telephone survey with customers G.= Telephone survey with both customers and non-customers H.= Experiment…
Now that you have gone through a full Marketing Research project and learned from the modules throughout the semester, answer the following questions: PART 1: What do you see as the most challenging thing about Marketing Research? PART 2: What do you see as the most exciting thing about Marketing Research? No need to respond to your classmates for this one! Good luck on finishing out the semester strong in all your courses! You must start a thread before you can read and reply to other threads
If I wanted to do a pet sitting business what type of market research would I need to conduct.
Exclusive Footwear Ltd experiencing profit declining in recent times... 1. Discuss which type of research approach is appropriate and why? [Hint: Consider formal, qualitative, quantitative, exploratory, explanatory, causal, descriptive researches]. 2. In the light of the above research, suggest a list of variables (e.g. IV, DV, or MV), develop conceptual model, and discuss their nature and potential relation to each other with proper justification. Develop relevant hypothesis for the variables. 3. Discuss measurement concept in order to measure the above-mentioned variables and discuss how you should measure all the variables that you have identified. Need proper justification for your proposed measurement technique as well. 4. As the firms may have resource constraint, management is keen on knowing the most critical factors out of the list of factors that are discussed above so that they immediately can start addressing those areas. Hence, discuss how you can respond to this…
Which of the three pillars of marketing research ethics — earning the marketing client’s trust, earning respondents’ trust, or earning the public’s trust — is most essential to preserving the integrity of the marketing research industry, and why?
Marketing Research What is the first step in conducting a marketing research project? Why is it important to define the marketing research problem appropriately? What are the common types of errors encountered in defining a marketing research problem? Does the healthcare environment make defining the research problem more or less difficult? Why? resources should be supported by research from scholarly peer-reviewed resources.
Now that you have gone through a full Marketing Research project and learned from the modules throughout the semester, answer the following questions: PART 2: What do you see as the most exciting thing about Marketing Research? No need to respond to your classmates for this one! Good luck on finishing out the semester strong in all your courses! You must start a thread before you can read and reply to other threads
ead the Marketing in Action Case on page 180 at the end of Chapter 5. . Answer all Questions for Discussion on page 181, question numbers 5-32, 5-33 and 5-34. Questions for Discussion 5-32. Review the four steps in one-to-one marketing. How is Spotify following each of these to support their marketing efforts? 5-33. What are some examples of unstructured data that Spotify is probably using in their analysis? 5-34. Could Spotify use the Internet of Things with their service? Share a couple of innovations they could add that would fit into this category.
Can you help formulate research questions based on the topic below? The effect of digital advertising on the marketing of products and services at General Employees Cooperative Credit Union, in St Vincent and the Grenadines Follow this guideline:
2) How do ideas for market research arise? First of all, someone has to know something about the capabilities of market research before they can think of it as a possible solution. Most people know something about market research in a general sense. They know it can be used to find out how many people do something or think something. But do they fully appreciate that it can be used to work out how much people are prepared to pay for each feature of a product? Do they know that you can work out the importance of issues that influence customer satisfaction without asking the customer how important each issue is? If you don’t know what something can do, it is fully understandable that it may not come to mind. Explain the structure of a well-defined marketing research problem, including the broad statement and the specific components.
Marketing plan Marketers must understand the tools of their trade Using both the textbook and Cybrary resources, WHAT are the essential marketing tools ( research) Then create a report in which you address the following questions: What is the overall purpose of a marketing plan? How do a marketing plan and strategic marketing plan fit together? What are some legal or ethical issues you may need to consider? List and describe the various components of a strategic marketing plan? This portion of the project provides a framework for the remaining assignments in the class Winer, RS (2004) Marketing management, 2nd edition Upper Saddle River, NJ: Pearson Education, Inc