For an MNC, usually, which of the P will be relatively casiest to standardize around different host countries? Product Price Promotion Place
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- Cmpnay: Accor hotel Focus on industry-level data from Europe and UK The structure of the Accor hotel industry in the Europe and UK (degree of industry concentration or fragmentation, i.e. proportion of large, dominating firms v smaller firms) Structure of the Accor hotel industry, For example: the market share of major and/or small firms Accor hotel Industry size and growth rate numbers over the 7 years Stage of the Accor hotel industry life cycle Accor hotel Industry value chain and how external factors, i.e. PESTEL factors, might affect key parts of the value chain•Describe your understanding of the product “uggboots”? Where did ugg boot originate from? Which country records the most sales of ugg boots in the world? Which is the world’s best selling brand of ugg boot (in terms of total sales)? Which country is its company? Where are most of the uggboots made these days? •Describe the profile of the buyers of ugg boots? How do we know? Would you buy one yourself? Why or why not? Would the ugg boots sell well in your country?Sub: inter. marketing Please Answer (previous time just only explanation) But no need to explanation ... should provide the strategy.. like the company website, they provide which product, the price with product, and how to sell..... Basically, our group chose one product which is made from palm oil from Malaysia. we will process and package them and sell them to the German market. so our products are all kinds of edible oils. we are not limited to one packaged oil. This can be played freely by referring to the existing edible oil in the Malaysian market. So remember from Malaysia we will sell edible oil in the German market. So my question would be Describe your marketing (product, pricing, placement & promotion) strategies, bearing in mind that they must support & reinforce your chosen positioning strategy. Present your breakeven analysis (chart) to enable comparison of your breakeven quantity with the size of your selected target market & expected market Thanks in…
- Critically discuss the similarities and differences between the standardisation and/or adaptation strategies of McDonalds and Burger King in the British Market.Evaluate the broad environment, e.g. political, social, legal in which the industry of OCSIP is located. How does this affect the industry?Ay 1 - mcq Company X and Company Y Ahrens Vitamins. Inc., have high market commonality, both geographically and in the market segments in which they compete. Company X, the number two firm in the industry, has undertaken a major strategic attack upon Company Y, the market leader. Which of the following statements is MOST likely to be true? A. Company Y will respond after a long delay as the nutrition supplement industry is a slow-cycle industry. B. As the market leader, Company Y has little to fear from an attack by Company X and will not expend organizational slack ana major response. C. Company Y will respond aggressively because of the high multimarket contact between both companies. D. Company Y will not respond aggressively since this is a strategic move and not a tactical action.
- Related to a product offering that would be considered a commodity, what are the three key variables that would affect entry strategies. Using specific examples, how might these variables affect a business analysis?Q.3. The ______________ function of marketing makes the products available in different geographic regions. (a) Production (b) Selling (c) Distribution (d) Promotion.A new French law is forcing industry giants to donate or recycle unsold goods that they would have otherwise destroyed. Apparel companies, from elite fashion houses to mass-market chains, are saddled with an inventory glut following months long closures during the pandemic. Now, they are trying to get rid of the excess without angering waste-conscious consumers—or harming their brands, reports The Wall Street Journal (Aug. 14. 2020). (Links to an external site.) In the U.S., brands and retailers locked out of an entire fashion season are flooding charities with unsold products, in addition to sending goods to discount stores and liquidators. Good360, a nonprofit that collects excess merchandise and distributes it to charities, expects more than $660 million in donations for the entire year, double what it received last year. “Brands don’t want their unsold products winding up at flea markets or on Craigslist,” said the CEO of Good360. LVMH—which owns Louis Vuitton, Dior and other…
- Our US operations including our distributors seem to be carrying excessand obsolete (out of date) wine. There has also been a recent crackdown on entertainment spending inChina which has significantly reduced the demand for premium wine. What your recommendation for each issue is and why. Recommenation: Increase marketing activity in both locations to drive sales volumes and lobby governments and industry for more favorable tax treatments on entertainment spending. Why??.Using the classic brand purchase funnel as a template, create your own relevant questions for each stage of the funnel. This must be based on KFC South AfricaA portable soap company aspires to have these long-term goals: 1.- To be the preferred brand in portable soaps 2.- Consolidation of a supply chain 3.- Selling products throughout the Mexican Republic 4.- Ensure a safe and healthy work environment 5.- Investing in the improvement of environmental care practices. Mention the short-term goals to achieve each long-term goal I just mentioned. For example: -the first step to become the preferred brand... -for the consolidation of a supply chain, first as a short-term goal... for each of the long term goals (the five I have just mentioned)