For each example, select the type of price discrimination that is being used. A firm charges each consumer their reservation price: A tennis pro charges $15/hour for lessons for children and $30/hour for lessons for adults: Amazon Prime charges $12.99/month plus the price of all goods purchased. A firm charges only $0.25 more for a large soda than a small soda. A firm charges more for electricity used during the day than at night.

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Price Discrimination

Price discrimination or differential pricing is based on the principle that the seller will charge the buyer a price based on the buyer’s ability and willingness to pay for the product rather than applying uniform pricing for all.