For Further Research (Individual) In this chapter, welearned that firms may use rich media in their messag- es online to create interaction and engagement withconsumers. ·surf• the web and find at least three ex·amples of rich media. Develop a report that describesthe three rich media examples you found, what youbelieve the advertiser was seeking to gain in terms ofinteraction and engagement, and your opinion aboutthe rich media suggestions for use in this ad and howit might be improved.

For Further Research (Individual) In this chapter, welearned that firms may use rich media in their messag- es online to create interaction and engagement withconsumers. ·surf• the web and find at least three ex·amples of rich media. Develop a report that describesthe three rich media examples you found, what youbelieve the advertiser was seeking to gain in terms ofinteraction and engagement, and your opinion aboutthe rich media suggestions for use in this ad and howit might be improved.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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