Digital media is getting higher shares of media spend because: a. It is easier to track ROI through measuring clicks b. Each digital website captures large, homogenous audiences c. Other media are just not effective at all d. It’s easier to calculate a CPM in digital media
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Digital media is getting higher shares of media spend because: a. It is easier to track
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- What are the ways that social media differs from traditional Mass Communication? (Select 4 correct answers). A. It's filter then publish B. It's many to many C. Social production is in the hands of individuals D. It's one to many E. Gate keepers are no longer in charge of information F. It's publish then filterIf the Internet is one of the greatest sources of information, why must researchers exercise caution when using its sources? (L.O. 3) What are the differences between primary and secondary sources? Which should a researcher seek first? Give an example of each. (L.O. 3) What is the difference between plagiarizing and paraphrasing? What techniques can a writer employ to paraphrase effectively?Which of the following is not how digital transformations have made marketers rethink their customers? a. Customers are now a dynamic network who speak to each other and have influential power of their own. b. Customers are now more valuable because they’re not only a source of revenue but also a source of insight. c. Customers are now being persuaded to purchase even more because of the digital transformation. d. Communication is 2-way between customers and the business.
- 1. Which of the following is the best way to explain the nature of a digital marketing strategy and a social media strategy? a. There is no difference between the two. b. A digital marketing strategy focuses on the returns from social media platforms while a social media strategy needs to be fully aligned with a firm’s marketing strategy. c. The main difference is that the digital marketing strategy aims at occupying the top mental space of consumers whereas a social media strategy focuses on brand engagement. d. A digital marketing strategy needs to be aligned with a firm’s marketing strategy whereas a social media strategy is part of the digital marketing strategy that focuses on social media.The W‐plan provides a five‐point checklist to which the media planner shouldrefer to when evaluating a database. Discuss the following W’s:- Who?- Why?- When?- Where?- What?Effective public relations functions can also promote your organisation, help communicateduring a crisis or defend its reputation from attacks people make on it in the media. Criticallyexamine the functions of public relations and how Tesla can integrate it to anticipate any badmedia backlash v
- Which of the following might be an example of public relations practices at their best? Select one: a. Informing energy company employees and customers about assistance during a hurricane b. Influencing the outcome of a presidential election paid for by partisan contributors c. Protecting a company from the public learning of its toxic spill in local waters d. Covering up the arrest of a board officer for tax evasion Which of the following is a benefit of involving public relations as a strategic management function? Select one: a. More inclusive decision-making b. Better organizational policies from the perspective of publics c. Higher levels of satisfaction with served publics d. All of the aboveWith practical examples, explain three strengths of the qualitative approach to doing communication research, in relation to the quantitative approach.As we all know in today's business management and marketing world social media plays an instrumental part of the success (or failure) of a business or product. a)What is a business or product that vou believe has done really well with their use of social media? Be sure to detail and cite. b)What is a business or product that you believe has done poorly with their use of social media? Be sure to detail and cite. Respond to one
- Topic: Determing the effect of influencer marketing on E-commerce growth in small businesses. identify and communicate abstract keywords in your study. Develop specific meaning of each concept in yourown words based on authoritative sources, so that the reader understands what you mean bythese terms. Conceptualisation involves specifying the higher-level constructs (often identifiedfrom your title) and their related concepts. The concepts must be relevant to your researchproblem.1. Why would a firm develop an advantage in switching from Promotion to Communication in the marketing mix? a. The Communications approach gives the marketer more control over the message content and delivery. b. The Communications approach favors social media and online messaging instead of using traditional promotion vehicles. c. The Communication approach enhances effectiveness of the message instead of efficiency of delivery and execution. d. The Communications approach means fewer messages delivered more frequently 2. All of the following relate to managing exchanges with customers EXCEPT: a. development of a significant social media presence. b. communicating with customers. c. creating offerings. d. delivering offerings to customers. 3. What is the general rule for how many segments to focus on at a time? a. Companies should focus on the most attractive segment. b. Companies should focus on the three most attractive segments. c. Companies should focus on all segments for…LO1: Knowledge: identify the use of public opinion in communicationLO2: Knowledge: defining the special character of public opinionLO3: Understanding: explaining the meaning, basis, and definition of public opinionLO4: Application: applying the relationship between data use and public opinion inCommunication 1. Gojek Indonesia has implemented efficiency measures to reduce losses in the midst of the Covid19 pandemic. In the current situation, the economic activities of Gojek's partners are hampered. To reduce the impact received by Gojek partners, Gojek Indonesia formed the #KasihMorean campaignThrough this campaign, Gojek Indonesia succeeded in achieving the campaign target,that is:• Get a positive image.• Gain confidence.• Reality or not imaginary, although the goal is intangible (intangible) as the first and second points above, but can be felt through impressions, both individually and positively received by public opinion. Question: Describe the success of GOJEK's campaign targets…