Front end innovation is the beginning point in an innovation process where one needs to come up with opportunities and concepts before the formal development process is undertaken. The fuzzy front end (FFE) phase of the new product development is usually unstructured, dynamic and uncertain. Summarise Kim and Wilemon’s outcomes to strive for in the FFE phase.

Front end innovation is the beginning point in an innovation process where one needs to come up with opportunities and concepts before the formal development process is undertaken. The fuzzy front end (FFE) phase of the new product development is usually unstructured, dynamic and uncertain. Summarise Kim and Wilemon’s outcomes to strive for in the FFE phase.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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