[Gianna] Gianna an assistant manager at Target and has purchase authority only for Straight Re-Buys and Modified Re-Buys. All other purchases are out of her jurisdiction. Monday morning, she sees that the store is almost out of hair clips, conditioner, eggs, and milk. She orders the same hair clips from the same buyer for the same price. The conditioner is the exact same brand and price, but the usual supplier is out-of-stock, so she calls another supplier she has worked with and makes the order. She then purchases the exact same eggs from a different vendor for a lower price. There was a note from her boss that read "Customers did not enjoy our previous milk shipment, please find a new supplier." She went online and found a supplier of soy milk, something Target had never sold before. But, it was cheaper and had a better rating, so she purchased that soy milk from the new supplier. Is Gianna going to get in trouble for one or more of her orders? The hair clips are a conditioner is a the the eggs are a and the soy milk is a O No; Modified Re-Buy; Straight Re-Buy; Straight Re-Buy: New Buy O Yes; Straight Re-Buy; Modified Re-Buy; Modified Re-buy; New Buy O Yes; Modified Re-Buy; Straight Re-Buy; Straight Re-Buy; New Buy O No; Straight Re-Buy; Modified Re-Buy; Straight Re-buy; Modified Re-Buy O No; Straight Re-Buy; Modified Re-Buy; Modified Re-Buy; Modified Re-Buy

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:[Gianna] Gianna an assistant manager at Target and has purchase authority only for Straight Re-Buys and Modified Re-Buys. All other purchases are out of her jurisdiction. Monday morning, she sees that the store is almost out of hair clips, conditioner, eggs, and milk. She orders the same hair clips from the same buyer for the same price. The conditioner is the exact same brand and price, but the usual supplier is out-of-stock, so she calls another supplier she has worked with and makes the order. She then purchases the exact same eggs from a different vendor for a lower price. There was a note from her boss that read "Customers did not enjoy our previous milk shipment, please find a new supplier." She went online and found a supplier of soy milk, something Target had never sold before. But, it was cheaper and had a better rating, so she purchased that soy milk from the new supplier. Is Gianna going to get in trouble for one or more of her orders? The hair clips are a the conditioner is a the eggs are a and the soy milk is a O No; Modified Re-Buy; Straight Re-Buy; Straight Re-Buy; New Buy O Yes; Straight Re-Buy; Modified Re-Buy; Modified Re-buy; New Buy O Yes; Modified Re-Buy; Straight Re-Buy; Straight Re-Buy; New Buy O No; Straight Re-Buy; Modified Re-Buy; Straight Re-buy; Modified Re-Buy O No; Straight Re-Buy; Modified Re-Buy; Modified Re-Buy; Modified Re-Buy

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