4 Gillette is launching a new and improved razor for men. Market research has concluded that the promotioncampaign for the new razor will generate an awareness level of 80% with the target market of 100 millioncustomers. Among the aware customers who have access to the product in retail stores, 60% will try theproduct in the next year. Gillette has a distribution of 80% ACV (all commodity volume). Those who try theproduct will purchase a package of 6 units. What trial volume do you project for Gillette's new razor?38.8 million230.4 million320.6 million128.7 million Gillette is launching a new and improved razor for men. Market research has concluded that the promotioncampaign for the new razor will generate an awareness level of 80% with the target market of 100 millioncustomers. Among the aware customers who have access to the product in retail stores, 60% will try theproduct in the next year. Gillette has a distribution of 80% ACV (all commodity volume). Those who try theproduct will purchase a package of 6 units. How many triers do you project for Gillette's new razor?52.6 million25.2 million12.5 million38.4 million.

Given data is Awareness rate = 80% Trial rate = 60% ACV = 80% Target market = 100,000,000 Units per…

Answered: Gillette is launching a new and…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

See similar textbooks

Similar questions

To provide more delivery service to the consumer market, UPS created UPS stores. According to the AIDA model, to create attention for this more convenient and less expensive way to mail packages through UPS, its marketing department should have relied on which element of the promotional mix?public relationssales promotionevent sponsorshippersonal sellingdirect marketing
Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: a. A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. b. A competitor is about to do a test market for a new brand and wants to track sales in test market areas to fine-tune its marketing mix. c. A big grocery chain won’t stock a firm’s new popcornbased snack product because it doesn’t think there will be much consumer demand.
Describe a promotion strategy of this service by providing the distribution objective and strategy ( make sure to mention if it will be intensive, exclusive or selective strategy for your service and why you choose this strategy. Information about the services: this is a mobil truck which services is to assist people with disabilities o any situation that limited then to go to the salon an get nials done.
Has TV Advertising Lost Its Power? Long deemed the most successful marketing medium, television advertising is increasingly criticized for being too expensive and, even worse, no longer as effective as it once was. Critics maintain that consumers tune out too many ads by zipping and zapping and that it is difficult to make a strong impression. The future, claim some, is with online advertising. Supporters of TV advertising disagree, contending that the multisensory impact of TV is unsurpassed and that no other media option offers the same potential impact. Take a position: TV advertising has faded in importance versus TV advertising is still the most powerful advertising medium.
4. (a)What are reasons brand managers are allocating more of their marketing communications budgets to sales promotion rather than advertising? Does the increased use of sales promotion undermine brand equity? Explain. (b) What is meant by a sales promotion trap or spiral? What are the options for companies in deciding whether to participate in promotional wars? Explain. (c) Explain the following statement: “overly powerful sales promotions can overshadow the benefits of the brand”
Consider a new product is launched, and you are selected as an advertising expert to promote thatproduct throughout its Life Cycle. Please explain the following questions separately for all the stages of product life cycle: a) What should be your objectives for advertisements of different stages of product’s LifeCycle.b) Debate on why you have selected an objective for advertisement during a specific stage. c) How those objectives will guide you in formulation of advertising campaign for different LifeStages of that product.
Identify what are the proper promotional tools M&S should use while communicating with their customers? 2. Mention 2 growth strategies that M&S can use to secure its profits over time? 3. Describe what are the factors M&S should consider while setting their new products price 4. Define what is meant by marketing mix? And discuss how should M&S use its marketing mix in a synergistic way? 5. Define what is meant by market segmentation and select 3 factors that M&S can use to segment "Per Una" market? 6. What are the factors M&S should consider in order to communicate their new customers the high quality of their customer services inside their retails?
While doing his MBA, Mr. Chintan Bhagat thought of a business idea. He observed that many MBA institutes in India use case method to teach disciplines such as marketing, strategy, and finance. His idea was to develop an online platform for case solutions at a reasonable price to target MBA students. Mr. Bhagat has utilized the consulting services of bright MBA students for online advertising (search and display ads) and SEO. Now, your job is to suggest how would you use the following digital marketing techniques to expand the business of Mr. Bhagat? Justify your answer with suitable assumptions/explanations. a. Mobile marketing (text, voice, display, video) b. Email marketing c. LinkedIn marketing
Choose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Finally, explain the sales promotion plan you create using three of the specific tools?
Nike offers trade allowances and volume discounts to large apparel retailers, such as Nordstrom and Macy’s. In turn, the retailers pass those discounts to consumers, which help to increase store traffic and sales of Nike’s apparel. This is an example of ______ Push promotion Sales promotion Pull promotion Incentives
Wren is a company that helps consumers offset their carbon footprint. • You will pretend you are Wren’s marketing team in Egypt • create a campaign that convinces Egyptian consumers to subscribe to Wren – how will you convince them? -who your specific target segment/s (geographic, psychographic, demographic & behavioral) is and why you chose them - 2 campign visuals
(a) What initial promotional plan directed to consumers in the target market did Callaway use? (b) Why did this make sense to Callaway and her team when Warm Delights was launched?

SEE MORE QUESTIONS

Recommended textbooks for you

Practical Management Science

Operations Management

ISBN:

9781337406659

Author:

WINSTON, Wayne L.

Publisher:

Cengage,

Operations Management

ISBN:

9781259667473

Author:

William J Stevenson

Publisher:

McGraw-Hill Education

Operations and Supply Chain Management (Mcgraw-hi…

Operations Management

ISBN:

9781259666100

Author:

F. Robert Jacobs, Richard B Chase

Publisher:

McGraw-Hill Education

Practical Management Science

Operations Management

ISBN:

9781337406659

Author:

WINSTON, Wayne L.

Publisher:

Cengage,

Operations Management

ISBN:

9781259667473

Author:

William J Stevenson

Publisher:

McGraw-Hill Education

Operations and Supply Chain Management (Mcgraw-hi…

Operations Management

ISBN:

9781259666100

Author:

F. Robert Jacobs, Richard B Chase

Publisher:

McGraw-Hill Education

Business in Action

Operations Management

ISBN:

9780135198100

Author:

BOVEE

Publisher:

PEARSON CO

Purchasing and Supply Chain Management

Operations Management

ISBN:

9781285869681

Author:

Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:

Cengage Learning

Production and Operations Analysis, Seventh Editi…

Operations Management

ISBN:

9781478623069

Author:

Steven Nahmias, Tava Lennon Olsen

Publisher:

Waveland Press, Inc.

SEE MORE TEXTBOOKS