international competition, while still being responsive to local South African market demands. One of the enterprise systems you are responsible for is an Enterprise Resources Planning (ERP) system that integrates the businesses internal manufacturing, sales and financial processes and external supply chain processes. Q.1.1 Describe the benefits of EA and ERP with application to the scenario.  Q.1.2 Recommend the use of enterprise data mashups for the manufacturer

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Read the following scenario and then answer the questions that follow:
In your role as Chief Information Officer of a beverage manufacturer with global aspirations, you
have been responsible for implementing a new Enterprise Architecture (EA) framework that has
seen significant benefits for the business and their IT function. The business is now able to adapt
to international competition, while still being responsive to local South African market demands.
One of the enterprise systems you are responsible for is an Enterprise Resources Planning (ERP)
system that integrates the businesses internal manufacturing, sales and financial processes and
external supply chain processes.

Q.1.1 Describe the benefits of EA and ERP with application to the scenario. 
Q.1.2 Recommend the use of enterprise data mashups for the manufacturer

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