It is known that The New Time. Of philips’ circulation is 731,500 print copies. You publish three advertisements in the TTP a week and run your campaign for 12 weeks. What are the total audience impressions (TAI) you can get over the period of 12 weeks?

It is known that The New Time. Of philips’ circulation is 731,500 print copies. You publish three advertisements in the TTP a week and run your campaign for 12 weeks. What are the total audience impressions (TAI) you can get over the period of 12 weeks?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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