Hayworth Corporation has Just segmented last year's income statement Into its ten product lines. The chief executive officer (CEO) is curlous as to what effect dropping one of the product lines at the beginning of last year would have had on overall company profit. What is the best number for the CEO to look at to determine the effect of this elimination on the net operating income of the company as a whole?
Q: general rules marketers
A: Marketers now have more options than ever for promoting and advertising their products and services....
Q: What criteria should a lawn equipment company use in assessing the attractiveness of market segments...
A: The lawn equipment companies generally refer to the companies that provide products of the lawnmowe...
Q: 1. Identify and describe some bases for segmenting retail markets. How would a retailer use them?
A: DisclaimerSince you have asked multiple question, we will solve the first question for you. If you w...
Q: Suppose you are the advertising manager for a new line of children's fragrances. Which form of media...
A: Advertising is a marketing method where number of customers are communicated through marketing chann...
Q: Explain several core values of Vietnamese people that marketers have to know while selling education...
A: Education is regarded as a national concern in Vietnam. The state has been devoting 20% of its annua...
Q: You are planning to buy a new car so you visit www edmunds com. Based on rour experience visiting th...
A: The negotiation process helps the parties to avoid any possible arguments. It is the process of reac...
Q: How do marketers capture
A: Marketers are in charge of connecting products and services with customers. Marketers must balance b...
Q: Cost per contact is high with the _____ element of the promotional mix.
A: Promotion mix is a framework used by marketers to take right decision on the promotional strategies ...
Q: Would it be worthwhile for Wellness Gataways to spend either $12,000 or $30,000 for advertising on N...
A: A company in order to market its products and services, makes an promotion mix whereby its defines t...
Q: semiotics (signs, symbols, indexes) be employed to convey advertising sustainability messages to cus...
A: Semiotics is generally used by many companies in order to convey the message of advertising sustaina...
Q: Considering all five elements of the promotional mix (advertising,personal selling, public relations...
A: Promotional mix refers to the specified combination of the tools, processes and channels. All these ...
Q: Elaborate on 5 different environmental factors which are likely to impact on Tropical Leisure’s busi...
A: Every company is affected by the environmental factors. The details of the environmental factors by ...
Q: Hotels’ General Managers are a key element in the hotel industry succuss. Clarify the hotels’ gen...
A: A Hotel is a place where the guests are given place to sleep with great service. The target segments...
Q: What is digital transformation and why is it important? Discuss three (3) key elements / pillars ...
A: Digital transformation is the process of adopting and using the digital technologies by the firm to ...
Q: Product classification (what it consists of
A: Product classification arranges items into four classifications dependent for the most part upon sho...
Q: What strategy(ies) has Naked Juice taken to reach its current market position?
A: introduction naked Juice is also a line of all-natural natural product smoothies that began in 1983 ...
Q: List the four stages of the "Stage-Gate Model" for the New Product Development
A: Stage Gate Model - The stage-gate model is a method used in product development to manage the progre...
Q: Please help we need the following the product is BANANA BREAD INTRODUCTION I. Description of the B...
A: Since you have posted a question with multiple sub-parts, we will solve the first three sub-parts fo...
Q: Explain a flat yield curve using the segmented markets theory
A: Marketing is a vast topic including various areas like segmentation, pricing, advertising, gamificat...
Q: What do you recommend be done when an error is found in apack as it is opened for an operation?
A: Packaging of products is done for several objectives among which protection of product is the most s...
Q: Identify the different types of personal selling.
A: Marketing includes vast topics like personal sales, pricing, market analysis, digital marketing, et...
Q: What does it mean that advertising is intended to persuade? How do different ads persuade in differe...
A: Advertising is definitely intended to persuade. The details are discussed as follows-
Q: What are the disadvantages for a country who will becoming a member in a Free Trade Agreements?
A: The disadvantages for the country which becomes a member in a free trade agreement are discussed as ...
Q: Some national advertisers have found that they can have more impact with their advertising by runnin...
A: Advertising as a marketing strategy. Advertising is done by company to communicate marketing content...
Q: In regard to implementing a marketing program, what are the advantages of (a) a time-based agenda ov...
A: A marketing plan is a cyclic process that begins and ends with an evaluation. This can be a summary ...
Q: Propose a competitive product advantage/unique feature for the updated product (Kellogg's Cereal).
A: For a company whose products/services have competition in the market, it is a challenge for them sta...
Q: How does Banyan Tree segment its market? What groups represent Banyan Tree's auduences inits marketi...
A: Market Segmentation The method of segmenting your target market into accessible groups is referred t...
Q: Prepare an industry analysis on the South African Clothing manufacturing industry. There are a few m...
A: The study of a particular branch of manufacture, service, or trade is known as industry analysis. Un...
Q: What are some of the significant environmental factors that ciukd have majourimpact on the marketin...
A: Government, technological, economic, social, and competitive forces are examples of external factors...
Q: What is the difference, if any, between corporate social responsibility (CSR) and sustainability?
A: Business depends on society for the needed inputs like money, men and skills. Business also depends ...
Q: Discuss different E commerce business concepts as well as how the internet is employed in e commerce...
A: The advancement in technology has led to create a separate space for doing business through internet...
Q: 1. Identify and describe some bases for segmenting retail markets. How would a retailer use them? 2....
A: A retailer is an individual who buys products in good quantities from direct manufacturers and sells...
Q: What are some of the problems that exist in Medical Management today?
A: The medical management of the country is very important as it directly affects the healthcare system...
Q: Explain the difference between advertising and publicity when both appear on television.
A: Advertising is one way medium of communication that uses mass media channels to promote the product ...
Q: Why is it important to group customers into homogeneous segments?
A: Market segmentation is a marketing phrase that refers to categorizing potential consumers into group...
Q: New-product development is important to a company like Medtronic, hut it is hard work, and often lea...
A: New product development is the phenomenon that almost every company adopts to expand its market size...
Q: What is the eight-second rule?
A: Multichannel marketing is a marketing strategy in which marketers communicate their marketing messag...
Q: FAMILY SUBSTITUTE FIRMS PROVIDE THEIR OWNERS THE OPPORTUNITY TO PURSUE A PARTICULAR LIFESTYLE AND MA...
A: Types of firms:- (I). Lifestyle firm:- These firms help their owners to live a lifestyle and make th...
Q: What are Target's primary promotional objectives? Have these objectives changed significantly over ...
A: Promotions is one of the components of the marketing mix of any company. Promotional Strategies have...
Q: Explain how advertisers might use classical conditioning and operant conditioning to encourage consu...
A: Advertisement is used by many firms as marketing strategy. In this question, how advertisement would...
Q: (a) Do a SWOT analysis for Darktonics. (b) For one entry in each of the four cells in your SWOT tabl...
A: The SWOT analysis is the most used marketing tool for analyzing the competitive position of the comp...
Q: For the first so years of business, the J ohnson Carpet Company produced carpets for residential use...
A: Sales spokespeople serve to re-engage earlier customers through promotions, reductions, and presenta...
Q: Efforts to implement multichannel marketing involve what three steps?
A: Multichannel Marketing can be defined as the method of marketing where a marketer chooses to adverti...
Q: 7 Which of the following is a way advertising targets consumers based on gender? Advertisements cate...
A: The advertisement always have certain target customers on whom they want to focus and from which typ...
Q: Television ads are a good example of classical condition because: O pairing things like cute babies ...
A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If ...
Q: What is the diffe rence between a coupon and a deal?
A: Sales Promotion is done to create awareness and increase the demand for the product. Sales promotion...
Q: If a market segment that is more price-sensitive and also is more willing than other segments to pur...
A: An organization uses many sales promotions and pricing tactics to attract and retain the prospective...
Q: Describe an organization's marketing department and the role of a product manager
A: Marketing: Marketing refers to actions a company or organization takes to attract customers to the c...
Q: Describe why consumers shop and buy online and how marketers influence online purchasing behavior.
A: Commercial transaction is the exchange of goods and services and money between consumer and producer...
Q: Explain what makes an effective marketing plan.
A: For the business to develop and increase its sales and profits, it is important to have a proper and...
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
- When you use a RISKSIMTABLE function for a decision variable, such as the order quantity in the Walton model, explain how this provides a fair comparison across the different values tested.Seas Beginning sells clothing by mail order. An important question is when to strike a customer from the companys mailing list. At present, the company strikes a customer from its mailing list if a customer fails to order from six consecutive catalogs. The company wants to know whether striking a customer from its list after a customer fails to order from four consecutive catalogs results in a higher profit per customer. The following data are available: If a customer placed an order the last time she received a catalog, then there is a 20% chance she will order from the next catalog. If a customer last placed an order one catalog ago, there is a 16% chance she will order from the next catalog she receives. If a customer last placed an order two catalogs ago, there is a 12% chance she will order from the next catalog she receives. If a customer last placed an order three catalogs ago, there is an 8% chance she will order from the next catalog she receives. If a customer last placed an order four catalogs ago, there is a 4% chance she will order from the next catalog she receives. If a customer last placed an order five catalogs ago, there is a 2% chance she will order from the next catalog she receives. It costs 2 to send a catalog, and the average profit per order is 30. Assume a customer has just placed an order. To maximize expected profit per customer, would Seas Beginning make more money canceling such a customer after six nonorders or four nonorders?A company manufacturers a product in the United States and sells it in England. The unit cost of manufacturing is 50. The current exchange rate (dollars per pound) is 1.221. The demand function, which indicates how many units the company can sell in England as a function of price (in pounds) is of the power type, with constant 27556759 and exponent 2.4. a. Develop a model for the companys profit (in dollars) as a function of the price it charges (in pounds). Then use a data table to find the profit-maximizing price to the nearest pound. b. If the exchange rate varies from its current value, does the profit-maximizing price increase or decrease? Does the maximum profit increase or decrease?
- An automobile manufacturer is considering whether to introduce a new model called the Racer. The profitability of the Racer depends on the following factors: The fixed cost of developing the Racer is triangularly distributed with parameters 3, 4, and 5, all in billions. Year 1 sales are normally distributed with mean 200,000 and standard deviation 50,000. Year 2 sales are normally distributed with mean equal to actual year 1 sales and standard deviation 50,000. Year 3 sales are normally distributed with mean equal to actual year 2 sales and standard deviation 50,000. The selling price in year 1 is 25,000. The year 2 selling price will be 1.05[year 1 price + 50 (% diff1)] where % diff1 is the number of percentage points by which actual year 1 sales differ from expected year 1 sales. The 1.05 factor accounts for inflation. For example, if the year 1 sales figure is 180,000, which is 10 percentage points below the expected year 1 sales, then the year 2 price will be 1.05[25,000 + 50( 10)] = 25,725. Similarly, the year 3 price will be 1.05[year 2 price + 50(% diff2)] where % diff2 is the percentage by which actual year 2 sales differ from expected year 2 sales. The variable cost in year 1 is triangularly distributed with parameters 10,000, 12,000, and 15,000, and it is assumed to increase by 5% each year. Your goal is to estimate the NPV of the new car during its first three years. Assume that the company is able to produce exactly as many cars as it can sell. Also, assume that cash flows are discounted at 10%. Simulate 1000 trials to estimate the mean and standard deviation of the NPV for the first three years of sales. Also, determine an interval such that you are 95% certain that the NPV of the Racer during its first three years of operation will be within this interval.AutoTime, a manufacturer of electronic digital timers, has a monthly fixed cost of $50,000 and a production cost of $7 for each timer manufactured. The timers sell for $15 each. (a) What is the cost function C(x)?C(x) = (b) What is the revenue function R(x)?R(x) = (c) What is the profit function P(x)?P(x) = (d) Compute the profit (loss) corresponding to production levels of 3000, 6000, and 11,000 timers, respectively. (Input a negative value to indicate a loss.) 3000 timers $ 6000 timers $ 11,000 timers $XYZ Corporation manufactures two products, Simple and Complex. The following annual information was gathered: Simple Complex Selling price per unit P47.00 P26.00 Variable cost per unit 42.00 22.00 Total annual fixed costs are P18,000. Assume XYZ Corporation can produce and sell any mix of Simple or Complex at full capacity. It takes 1.5 hours to make one unit of Complex. However, Simple takes 50% longer to manufacture when compared to Complex. Only 120,000 hours of plant capacity are available. How many units of Simple and Complex should XYZ Corporation produce and sell in a year to maximize profits?
- You have an idea for a new web service that offers customized workouts for subscribers. Build a spreadsheet to calculate 1) the number of new customers each month and 2) the total customer base (cumulative number of customers signed up) each month. Mimic what we did in the class to project the subscription volumes for 60 months under the following sets of assumptions. a)Total market potential is 1,000,000 customers. Each month, you sign up 2% of customers in the market that have not yet signed up. b)Total market potential is initially 1,000,000 customers, but grows at 1% per month. Each month, you sign up 2% of customers in the market that have not yet signed up. Use the graph wizard to make a graph comparing total customer base under each of the two scenarios. Which type of graph is appropriate?McDonald wants to increase its total revenue. One strategy is to offer a 10% discount on every customer that they sell. MacDonald knows that their customers can be divided into two distinct groups according to their likely responses to the discount. The table shows how the two groups respond to the discount. Discount Group A: family (sales per week) Group B: school children (sales per week) Volume of sales before the 10% discount 1.55 million 1.50 million Volume of sales after the 10% discount 1.65 million 1.70 million If McDonald wants to increase its total revenue, should discounts be offered to group A or to group B? ExplainYou are the owner of Caché, a chain of women's clothing boutiques. Your state has a sales tax of 7%, and your city has an additional sales tax of 1.5%. Each quarter you are responsible for making these tax deposits to the city and state. Last quarter your stores had total revenue, including sales tax, of $488,250. a) How much of this revenue was sales (in $) and how much was sales tax (in $)? sales sales tax b) How much sales tax (in $) should be sent to the city? c)How much sales tax (in $) should be sent to the state?
- Chris LeBlanc estimates that if he does five hours of research using datathat will cost $175, there is a good chance that he can improve hisexpected return on a $10,000, one-year investment from 6% to 9%. Chrisfeels that he must earn at least $30 per hour on the time he devotes to hisresearch.a. Find the cost of Chris’s research.b. By how much (in dollars) will Chris’s return increase as a result ofthe research?c. On a strict economic basis, should Chris perform the proposed reserach?The general manager of XXX Factoring is about to decide whether to enterinto the small and medium enterprise (SME) market. XX Company's customers so far have been mostly big-size companies. The decision to provide factoring to SMEs would mean entering into a new market. Turkey's economy increasingly rely on SMEs, and XX Company doesn't want to jeopardize Company’s position in the market. However, the company also wants to grow fast. Conduct an industry analysis using Porter’s 5 Forces.One of your staff members developed the following excel optimal production plan. You must now review this optimal plan and write a memo to the VP of Operations (Mr. Monroe) with recommendations as to how this optimal production plan can be improved to increase the Total Profit. What are three recommendations you have to the VP of operations based on the attached optimal production plan? These three options must be based only on information present in the excel production plan and components of LP modeling [decision variables, objective function (prices and variable cost), and resource constraints].