he company introduced various product safety, ingredient safety and product quality and safety measures to prevent the repetition of such an event. These measures are indicated in the sections that follow: Product

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Johnson and Johnson
The company introduced various product safety, ingredient safety and product quality and safety
measures to prevent the repetition of such an event. These measures are indicated in the sections
that follow:
Product Safety
As far as product safety is concerned, J&J ensures that every product that the company sells must
meet their high standards of quality, safety and efficacy. Safety professionals at J&J companies
conduct through safety assessments as part of the detailed testing of quality, safety and effectiveness
before any new product is introduced to the market. These professionals make assessments of each
raw material, to identify safe and effective ingredients, and the finished product, to ensure it works
the way that it is intended to work. J&J also assesses their products after they have reached their
market in order to identify any safety issue that may occur.
Ingredient safety
The J&J companies buy and manufacture an array of raw materials, active ingredients, packaging
components and other supplies to make their products. They also use advance technologies to deliver
products with superior performance features. The safety and quality of these materials and
technologies is critical to the success and safety of their final products.
Product quality and safety compliance
As the J&J companies evolve to operate under a single quality framework with a common set of quality
and compliance elements, these action help to ensure the highest quality products on which their
customers have relied upon for more than 125 years. Each J&J operating company is expected to
ensure that:
• Products meet safety and quality requirements and perform as required throughout their
shelf life.
• All products and ingredients that they purchase from suppliers meet their requirements.
• Change to materials, product labelling, packaging, processes, systems, facilities, methods and
equipment are reviewed and approved before they are made.
• Procedures are in place to prevent diversion of their products from their intended distribution
channels and to protect them from counterfeiting.
Many of the J&J businesses and facilities have been certified to meet the International Organisation
for Standardisation (ISO) requirements for quality management. ISO certification means that a quality
management system has been through a through reviewed process by an outside audit committee
and found to satisfy rigorous standards. J&J’s commitment to compliance also extends to their
external manufactures.

The three basic levels of control within an organisation are:
 Strategic control
 Structural control
 Operations and financial control

Expound the levels of control as evident from the J&J case study.

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