Do the market segmentation for SUCRAL (a substitute of sugar for diabetic patients), what different basis you can use to segment the market? Develop a Marketing Mix using Product, Price, Place and Promotion for SUCRAL

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
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Do the market segmentation for SUCRAL (a substitute of sugar for diabetic patients), what different basis you can use to segment the market?

Develop a Marketing Mix using Product, Price, Place and Promotion for SUCRAL

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