! Marketing course (pls i need the answer inparagragh not writien by hand)Describe how marketing concepts :what market segmentation is and when touse it.the five steps involved in segmenting andtargeting markets.Recognize the bases used to segmentconsumer and organizational (business)markets.Develop a market product grid to identify atarget market and recommend resultingmarketing actions.how marketing managers position products inthe marketplace.can be applied to your personal and/orprofessional life (Be specific and provideexamples.)

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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