How can organizations leverage artificial intelligence and machine learning algorithms within their CRM systems to intelligently predict customer behavior, optimize sales and marketing strategies, and improve overall customer satisfaction and retention rates?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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How can organizations leverage artificial intelligence and machine learning algorithms within their CRM systems to intelligently predict customer behavior, optimize sales and marketing strategies, and improve overall customer satisfaction and retention rates?
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