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- Visit two retail stores selling the same type ofmerchandise and prepare a report on their use ofP-O-P materials. Explain any differences.How was NyQuil able to leverage their sponsorship with the NFL? a. Name, Image, and Likeness of players on packages b. Donate 5% of all sales to NFL charities c. Product Placement d. Co-brandingThere are essentially three types of MBIs. Identify two examples – one price-based, the other rights-based. Describe how these operate and explain how they can support sustainability.need references please write more and more
- Can you help me do the analysis of TOWS Matrix? This is my TWOS table and please explain every points in details. Please also provide in-text citations and references too. Please expain in 600 words. I also provide you a sample in image how to do so you can take a reference from there. Sheng Siong Singapore Opportunities Threats Strengths SO: 1. Since Sheng Siong is already a strong brand recognition, it can expand product offerings to attract more customers (S1, O1) 2. Develops new features for an existing Sheng Siong app to keep the update and follow the trends of products with technology advancements (S4, S5 and O2) 3. As Sheng Siong is recognized as a strong brand, it is easier to expand retail network in Singapore by opening new stores in central areas (S1, O4) 4. It is easy to do international expansion because of Sheng Siong’s brand recognition (S1, O3) ST: 1. With an increment in intensity of competition amongst the rivals and Sheng…product: Pumice stone bath mat COMMERCIALIZATION Initial distribution strategy (direct-to-consumer, wholesale, etc) New venture or license? Why? This is a very important decision! You must have the means to handle manufacturing, distribution and servicing as well as some capital if you venture. Very expensive concepts should probably be licensed, but you’ll still need to develop a prototype and protect your IP. Product line potential: in what ways could you expand your product or service to include additional concepts? MARKET STRUCTURE Overall barriers to market entry: how easy is it to enter this market? What are the implications? Overall market attractiveness: consider the size of the market, need for the product/service, projected sales, competition, etc Overall risk: What risk factors most concern you, and how will you address them? Overall expected value: How well should this product/service do in terms or sales and profit margin? What is the value to customers?Value Chain PRIMARY ACTIVITIES : example: Inbound Logistics - a gathering of new materials thru a partnership with ranches. allocation of sources and warehouse, separate facilities of the working area and manufacturing. Operations- production Outbound Logistics Marketing and Sales After-sales Services SUPPORTING ACTIVITIES : Procurement Technological development Human resources management Infrastructure What are the possible supporting activities in those list?
- need help with practice 19c. pls show solution. thanks. Chapter 9 further discusses brand equity and brand leverage. Xerox has strong brand equity because it has been a well-known and established brand for many years.a. According to the chapter, successful brand leverage requires that the original brand have a strong positive image and that the new product fit with the original product on at least one of what four dimensions? b. Which of these four dimensions does the business services solutions “product” fit with the original Xerox brand?Identify the 4Ps(Place, promotion, product, price) marketing mix of company Dairy Queen. Don't just give me the definitions, list and describe them for the company Dairy Queen. All content must be paraphrased. Use references from 2018-2021 and cite them. I included an example for the company Kobo.( I need it for Dairy Queen all 4ps). THIS IS NOT AN ESSAY ugh. I really need help with this. Plz help me.