What are the implications of brand cannibalization on brand portfolios and the strategies brands use to mitigate cannibalization effects?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
Problem 7DRQ
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What are the implications of brand cannibalization on brand portfolios and the strategies brands use to mitigate cannibalization effects?
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