Evaluate and discuss the required levels Businesses/Organizations traverse in order to achieve analytics maturity, which are the following. Level 1: Basic- siloed, ad-hoc, conflict Level 2: Oppurtunistic- departments pursue independently, culture creates barriers, lacking leadership. Level 3: Systematic- centralized shared analytics resources, analytics standards and supporting technology, structured repeatable processes Level 4: Differentiating- constistently leveraging data, clear leadership and champions, frequent data driven decisions Level 5: Transformational- Data built into processes, all decisions are data driven Utilizing additional research, as a Digital Marketing Strategist for Google, explain how you will demonstrate to the Chief Executive Officer (CEO) the significant role you will play in the development of Analytics Maturity for your firm. Please be mindful to include relevant Digital Marketing Analytics concepts learned in the Chapter in addressing your claims.

Evaluate and discuss the required levels Businesses/Organizations traverse in order to achieve analytics maturity, which are the following. Level 1: Basic- siloed, ad-hoc, conflict Level 2: Oppurtunistic- departments pursue independently, culture creates barriers, lacking leadership. Level 3: Systematic- centralized shared analytics resources, analytics standards and supporting technology, structured repeatable processes Level 4: Differentiating- constistently leveraging data, clear leadership and champions, frequent data driven decisions Level 5: Transformational- Data built into processes, all decisions are data driven Utilizing additional research, as a Digital Marketing Strategist for Google, explain how you will demonstrate to the Chief Executive Officer (CEO) the significant role you will play in the development of Analytics Maturity for your firm. Please be mindful to include relevant Digital Marketing Analytics concepts learned in the Chapter in addressing your claims.

Management, Loose-Leaf Version

13th Edition

ISBN:9781305969308

Author:Richard L. Daft

Publisher:Richard L. Daft

Chapter11: Managing Change And Innovation

Section: Chapter Questions

Problem 1ED

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