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How do the consumers dispose off the purchased goods or services?
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- How do you determine the needs of the ultimate consumer?Consumer Behavior Course Chapter 1 has a statement; “People often buy products not for what they do but for what they mean.” From consumers’ standpoint, what do you understand from this statement? Please explain it in detail.Do services have a higher or lower likelihood of suffering from consumer perceptions of unfairness? Why? What is your experience in this regard?