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- Why Source Worldwide?How are attitudes toward luxury categorized according to SRI Consulting Business Intelligence?Business: Coffee Shop Indicate who are your potential target market based on the following Gender: What gender your product/Service is targeting?Age: You must identify the age range of your target market. What is the age bracket you are targeting? Educational Background: what is the educational attainment of your target market? Income size: What are their income size? Minimum wage earners? Not less than 15,000/monthly or more? Their income size is also one big factor to identify If your manketcan afford your product. Place: Where does your target market live? Do they live near your store?