real thing I'd like to teach the world to sing In perfect harmony And I'd like to buy the world a Coke And keep it company It's the real thing I'd like to buy the world a Coke And keep it company It's the real thing I'd like to buy the world a Coke And keep it company It's the real-thing What happened that presented a need/purpose of the communication? Who was determined to be the audience to receive the message? What was the ultimate message? Who was the sender of the message? Was this the appropriate person? What feedback was received from the audience? What kind of response was given to this feedback? What would you do differently? How does this case illustrate ways in which businesses need to communicate to consumers before, during, and after product changes? What did Coca-Cola not hear from their customer base prior to changing the product?

real thing I'd like to teach the world to sing In perfect harmony And I'd like to buy the world a Coke And keep it company It's the real thing I'd like to buy the world a Coke And keep it company It's the real thing I'd like to buy the world a Coke And keep it company It's the real-thing What happened that presented a need/purpose of the communication? Who was determined to be the audience to receive the message? What was the ultimate message? Who was the sender of the message? Was this the appropriate person? What feedback was received from the audience? What kind of response was given to this feedback? What would you do differently? How does this case illustrate ways in which businesses need to communicate to consumers before, during, and after product changes? What did Coca-Cola not hear from their customer base prior to changing the product?

Management, Loose-Leaf Version

13th Edition

ISBN:9781305969308

Author:Richard L. Daft

Publisher:Richard L. Daft

Chapter11: Managing Change And Innovation

Section: Chapter Questions

Problem 1ED

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