Q: Discuss customer service components and elements, demonstrate how customer service components and…
A: The main customers of pharmaceutical companies are the doctors, distributors, etc. An average…
Q: What are the major challenges to growth ine-business and e-marketing?
A: E-business is the form of business practice that involves execution of commercial activities by…
Q: Research a company such as L.L. Bean or MondelezInternational (formerly Kraft Foods) that has a…
A: A company will create products for consumers to solve their problems. Few companies arrive in the…
Q: Discuss the differences between services and goods
A: Marketing activities is based upon business objectives which are collaborated to get desired…
Q: Describe the major approaches to segmentingbusiness-to-business (B2B) markets
A: The market of the business is larger than the market of consumers. The business market involves bulk…
Q: What is the rule of three? Suppose you worked for a small firmin a large industry, such as a small…
A: This rule of three is indeed a writing guideline that states that a group of three events or…
Q: Explain how technology impacts our daily lives in the fields of education, communication, business &…
A: Education : From the beginning of time, innovation has changed culture. Attributable to the changing…
Q: Describe the importance of consumer rights in today’smarketing activities.
A: Consumer rights provides the legal framework to customers in the market. It ensures that no…
Q: Explain the four components of the business-tobusiness (B2B) market
A: B2B includes the sale and purchase of goods and services from one business to another business. On…
Q: Business proposal: Provide a new product/service idea with the following information: 1. Who is the…
A: Provide a new product/service idea - Janitorial Service (Providing Cleaning service to individual…
Q: Define gross domestic product. Why is this economic measure significant?
A: In this dynamic marketing economy, products and services are the leading indicators between the…
Q: Will the selected outlets be perceived in a manner that enhances the desired product position?
A: A company or brand implements product positioning to showcase areas where it can beat the market…
Q: Identify the two vital approaches for a firm asit manages a potential social media crisis.
A: As more and more customers are using social media therefore more and more companies are also…
Q: What message does "Pantene 'Sorry, not Sorry' Commercial and 2015 Commercial - #RealStrength Ad |…
A: Customers buy products and services for multiple reasons. Some of them buy for solving a specific…
Q: Globalization is one of the ways for capturing international markets. O True O False
A: Globalization- Marketing globalization is an interdependent term combining the advertising and…
Q: Explain cause-related marketing
A: Marketing involves creating a unique message. This unique message has to be communicated to the…
Q: Please give me 10 ideas about a product/ company that is not made up yet that I can use for a health…
A: Due to the subjective nature of the question and multiple advances and innovations introduced in the…
Q: Identify and understand the social factors that affect consumer buying decisions
A: Customers' actions prior to purchasing a product or service are referred to as consumer buying…
Q: What does limited problem solving require?
A: Every customer will go through phases of decision making while choosing the product to purchase. It…
Q: Choose a specific e-commerce website catering to tourism and hospitality.
A: All hospitality companies, even those existing outside of the tourism segment, trail a similar…
Q: ho is my secondary market is my primary target is people who watch the NFL ages 18 to 49
A: Primary and secondary market are the two types of market, which any company tries to capture. The…
Q: Joel Klippert says he pays himself last, after he pays his vendors and employees. Explain this…
A: Every business manufactures products and services with the ultimate aim of selling them in the…
Q: What is the function of social mediamonitoring?
A: Social media calls for collaboration of brand and product with that of its potential customers. The…
Q: What are the reasons for collecting data from customers? How will we protect that data? What are our…
A:
Q: Who might participate in the social media interaction onbehalf of a company? What strengths could…
A: Social media is becoming more and more useful in various aspects for the business. It is a channel…
Q: Working with a small group, assume your group designse-business websites. Identify a local company…
A: The central motive of every business and every seller is to maximize their profits. This is because…
Q: Explain the basics of foreign and domestic competition
A: The competitive environment has the number of competitors a firm faces, the size of the competitors,…
Q: If you are Jollibee, Mang Inasal and Goldilocks what are your competitive advantages?
A: Jollibee is a fast food chain operational in Philippines, it is famous for it's fried chicken dish.…
Q: Classify consumer products
A: Consumers are the individuals or groups whom business target to make them purchase their goods or…
Q: With a classmate, research a professional sports team that hasthreatened to move if locals don’t…
A: A business never works in isolation. There are various forces acting on it and there are various…
Q: Describe nonprofit organization marketing
A: Non profit organization is business area that function for wellbeing of the society and economy of…
Q: Log on to the Facebook, Tumblr, or Pinterest page of a companythat you like or follow. What are…
A: Social media provides great platform to the company to communicate and engage with the target…
Q: Other factors or variables that can be added to this questionnaire (Factors influencing the use of…
A: The use of Social media have increased due to the dynamic benefits of it, be it for the SME's Or…
Q: Which of the competitors would you focus on in each of the following situations?why? A)Strong verses…
A: A firm is going to have a rival firm whose offerings will be in direct or indirect competition with…
Q: Discuss alternative strategies for selecting target markets
A: A target market is a group of people who have been identified as potential customers for a company's…
Q: What is the purpose of monitoring and measuring the SMMcampaign?
A: The major social media platforms are Instagram, Facebook, Twitter, Pinterest, LinkedIn, Snapchat,…
Q: Describe how and why product warranties are important marketing tools
A: Marketers are the most responsible individuals ehen it comes to launch a product and sustain it in…
Q: Can a low price be used to trigger problem recognition?
A: Purchasing process is the part of customers' behavior that is backed by their different motives.…
Q: Identify the four consumer rights.
A: The consumer bill of rights was given by the United Nations in the year 1985. This bill was…
Q: E-commerce has seen a significant spike in popularity. What are the primary causes of this…
A: Web based business is a business that is on the ascent today and the web's tremendous potential has…
Q: Find a product at home that has a distinctive package. Provide classmates with your evaluation of…
A: Product packaging Product packaging is the process of creating, Desiginig, evaluating, and producing…
Q: Walgreens took a majority stake in Alliance Boots, aEuropean pharmacy retailer, for more than $6…
A: A partnership is a legally binding contract between two or more people to manage and operate a…
Q: the meaning of event sector in 9 pillars of tourism
A: The term pillars refer to the mixing of aspirations, chances, as well as strengths. As a result,…
Q: To find cases about travel service websites in Bangladesh
A: Introduction:- This research aims to discover undergraduates' perceptions about travel companies,…
Q: Why is the link between relationship marketing and socialresponsibility so important to Small’s…
A: A business is created by the founders to create value for the customers and shareholders. Every…
Q: Describe the three interpersonal determinants ofconsumer behavior.
A: Consumer behavior is studied by Marketers for the pury of identifying their decision making process.…
Q: Explain the concept of product life cycles
A: Products are the items which are developed by using customers needs and requirements to fulfill…
Q: An example of a management information system should be provided (
A: A Management data system (MIS) may be a collection of practices that acquires as well as generates…
Q: Taylor Construction Equipment Inc. is concerned with the possibility of high transportation costs…
A: The company Taylor Construction Equipment Inc. wants to enter a foreign market and is concerned…
Q: What are some of the capabilities e-marketersmight add to their websites in the future?
A: The most basic method through which online sellers sell goods is through a website. The practice of…
Step by step
Solved in 4 steps
- Q1. (400 words) Ahmed's interest was cricket. When he finished university, he wanted to work in a management job. He wanted to do his research project on some aspect of general management and social sciences, preferably for a sports goods manufacturer but had no research idea. He asked five friends, all taking business education degrees, to help him brainstorm the problem. You are requested to use the following problem-solving techniques to generate and refine the research idea in this business scenario. The technique of Brainstorming 2.The Delphi technique1a) A YouTube advertisement has received a CPM of $20. The amount of people that have seen this ad is 150,000. What is the total cost of this advertisement? 1b) The total cost of running an Amazon AD is $4,000,000., if we estimate CPM of $20. How many viewers are expected to watch the AD? 1c) An influencer who focuses her content on skincare products reaches 500,000 people through her TikTok account on a video. An emerging brand asks her to do a review of their products where for 40 seconds of video the influencer is paid $8,600. Determine the CPM.A marketing manager wants to know if the sales of the company will increase if he increases the advertising budget. Here, the manager would like to know the nature of the relationship that may be established between advertising and sales by testing the hypothesis: “If advertising is increased, then sales will also go up.” question : Suggest research design for this study.
- A news website shows a scatter plot with a positive relationship between the number of vending machines in school and the percentage of students who are absent from school on average the headline reads vending machines are causing our youth to miss school what is wrong with this claim what is a better headline for this informationMarketing strategy involves only one key question: which customer will we serve Select one: True FalseQ1) Ahmed's interest was cricket. When he finished university, he wanted to work in a management job. He wanted to do his research project on some aspect of general management and social sciences, preferably for a sports goods manufacturer but had no research idea. He asked five friends, all taking business education degrees, to help him brainstorm the problem. You are requested to use the following problem-solving techniques to generate and refine the research idea in this business scenario. i) The technique of Brainstormingii) The Delphi technique
- a firm estimates that it can sell Q units of its product with advertising its expenditure of x thousand dollars where Q=Q(x)=-x^2+600x_25 i) over what level of advertising expenditure is the number of units of product sold increasing? ii) over what level of advertising expenditure is the number of units of product sold decreasing?CHOOSE THE BEST ANSWER. PLEASE ANSWER AS SOON AS POSSIBLE 1- What is the best need/benefit-oriented approach to defining a car? Descriptions of a car's engine size and features Outlining the warranty that comes with the car Describing how it provides more efficient and reliable transportation Showing the beautiful color and styling 2- What is the best way for TWU to define their "market" in a marketing sense? the location of their buildings current and potential students the faculty and staff delivering the product the mix of programs they offer 3- Which of the following is not recommended for a marketing plan? Communicate the plan to appropriate managers. Once you have a good plan in place, do not change it for at least a year. Marketing plans should be creative. Use common sense. 4- Which of the following is not a current trend (described in book/class)? Increasing consumer demands Decreasing price sensitivity among consumers Overall…Choose the best ANSWER 1- What is the best need/benefit-oriented approach to defining a car? Descriptions of a car's engine size and features Outlining the warranty that comes with the car Describing how it provides more efficient and reliable transportation Showing the beautiful color and styling 2- What is the best way for TWU to define their "market" in a marketing sense? the location of their buildings current and potential students the faculty and staff delivering the product the mix of programs they offer 3- Which of the following is not recommended for a marketing plan? Communicate the plan to appropriate managers. Once you have a good plan in place, do not change it for at least a year. Marketing plans should be creative. Use common sense. 4- Which of the following is not a current trend (described in book/class)? Increasing consumer demands Decreasing price sensitivity among consumers Overall decrease in brand loyalty Increasing…
- 1. Which of the following is not one of the three principles of a fair process? Clarifying thinking behind a decision. Budgetary restrictions Involving individuals in decision making. Clarifying expectations such as new rules or consequences. 2. When an organization discriminates through the use of a process, affecting protected group as a whole, rather than consciously intending to discriminate, it is called ________________________. bona fide occupational qualification disparate impact disparate treatment 3. Which of the following is an internal factor associated with forecasting and planning for human capital needs? shifts in population changes in laws sales increases or decreases competitionMerv's Hardware, a small family-owned store in Middletown, sells a 100-pack of garnet sandpaper for $35. The Home Shoppe, a large retail hardware chain in neighboring Morristown, sells the same product for $29. Based on this scenario, what would you expect Merv's immediate response to be? Merv will remove his advertisements and rely on word of mouth. Merv will reduce his price to respond to the price competition from the HomeShoppe. The HomeShoppe will initiate non-price competition with Merv. The HomeShoppe will raise its price to respond to the price competition from Merv.Shaadi.com has been wondering how it can bring back customers to its website. This is specially because once the objective of the customer to find a match has been achieved, the customer has no reason to return. The advertising revenues of Shaadi.com are linked to number of customers the site is able to attract and retain. What strategy should this website adopt?