How does Michael Porter define a substitute product? What are substitutes for Cash App's products and services?

Economics: Private and Public Choice (MindTap Course List)
16th Edition
ISBN:9781305506725
Author:James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson
Publisher:James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson
Chapter23: Price-searcher Markets With Low Entry Barriers
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How does Michael Porter define a substitute product? What are substitutes for Cash App's products and services?

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Threat of substitutes in one of the 5 forces that porters model describes in context to how different industries sustain different levels of profitability.

He describes substitute products as those goods that can be used in place of what a business has to offer. A business offering a product with no close substitute has a better chance of locking larger profits because consumer cannot shift to other competitors when prices rise even slightly.

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