How the “Crunchy Bites” can promote their business to customers and when entering the market. Note: details in the photo attached.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How the “Crunchy Bites” can promote their business to customers and when entering the market. Note: details in the photo attached.
Business Name :
CRUNCHY BITES
Our business is called "CRUNCHY BITES" a healthy snack brand that originated from the
"kao" chicken skin that Filipinos used to love. Crunchy Bites is a crispy chicken skin with
crispy vegetables like squash that has different flavors which are spicy, salted egg, cheese, sour
cream and the original flavor. Crunchy Bites is an innovated and healthier type of snack, it has a
mix of vegetables a different spices and from the chicken skin itself, it's a snack that you won't
get boring and will energize your taste buds.
TARGET MARKET:
Our target customer are mostly students who are on their adolescence and young adult 7-25 y/o
who lives in Tala City, since among all groups, they are prone to eating junk foods and street
food concepts.
PRODUCT:
We offer CRUNCHY BITES a crispy chicken skin with vegetable like squash, we have different
flavors to choose from, since our target which are the younger generations love to have more
options when it comes to flavors. So our chicken skin with a twist of vegetables like squash have
different flavors which are spicy, sour cream, salted egg and cheese. We included the vegetable
in our product to balance the flavor and add more kick to the taste of it.
GOAL/S:
Short Term
Track the business expenses every Friday. This is an individual weekly goal that will help us
track our expenses and revenue that will eventually be beneficial to the efficiency of our tax
filling every year.
Long term
Achieve a positive customer feedback within a year and develop and launch five new products
within two years.
LOCATION:
The business will be home based located at Sta. Ignacia Tarlas
OPENING DATE:
The business will operate this august when the school year starts.
MISSION STATEMENT :
To provide all in one healthy chicken skin with crispy vegetables to student, younger
generations and health conscious that will satisfy their cravings for guilt free and yummy snack
Transcribed Image Text:Business Name : CRUNCHY BITES Our business is called "CRUNCHY BITES" a healthy snack brand that originated from the "kao" chicken skin that Filipinos used to love. Crunchy Bites is a crispy chicken skin with crispy vegetables like squash that has different flavors which are spicy, salted egg, cheese, sour cream and the original flavor. Crunchy Bites is an innovated and healthier type of snack, it has a mix of vegetables a different spices and from the chicken skin itself, it's a snack that you won't get boring and will energize your taste buds. TARGET MARKET: Our target customer are mostly students who are on their adolescence and young adult 7-25 y/o who lives in Tala City, since among all groups, they are prone to eating junk foods and street food concepts. PRODUCT: We offer CRUNCHY BITES a crispy chicken skin with vegetable like squash, we have different flavors to choose from, since our target which are the younger generations love to have more options when it comes to flavors. So our chicken skin with a twist of vegetables like squash have different flavors which are spicy, sour cream, salted egg and cheese. We included the vegetable in our product to balance the flavor and add more kick to the taste of it. GOAL/S: Short Term Track the business expenses every Friday. This is an individual weekly goal that will help us track our expenses and revenue that will eventually be beneficial to the efficiency of our tax filling every year. Long term Achieve a positive customer feedback within a year and develop and launch five new products within two years. LOCATION: The business will be home based located at Sta. Ignacia Tarlas OPENING DATE: The business will operate this august when the school year starts. MISSION STATEMENT : To provide all in one healthy chicken skin with crispy vegetables to student, younger generations and health conscious that will satisfy their cravings for guilt free and yummy snack
2. Customers:
A. Demographics
Target Customer will be the students ages 7-25 years old. Chicken Skin with
Vegetables will surely a great help to the health of youngsters and teens, the
vitamins that they can get from it will help them to focus and satisfied their
cravings. It is very affordable therefore students will definitely afford to buy it.
B. Market Segment
The store will be positioned into three (3) categories. A stall in Elementary, High
School and College. In order for the student to buy conveniently since the stall is
merely allocated along their way.
C. Target Markets
Since students need more nutritious food to keep up with their daily academic
tasks, our product was designed with them in mind. This is also one of the
strongest competitive advantages of our product. We discovered a way to make
chicken skin products by adding vegetables, which makes the students consume
healthier products. Consuming too many unhealthy foods may not stabilize their
health needs and may also deplete their young bodies.
D. Needs
To market this product, we need a lot of things to make it possible. First, we need
to rent for a stall place near the target schools. Ingredients like Chicken skin,
Squash, Starch, Cornstarch, Oil, Pepper, Chicken powder, and Salt is the
important ingredients in the formation of this business.
E. Buying Decisions
Chicken Skin with vegetable is a type of meryenda that will satisfies the taste
buds of every students. If they buy 5 of it, they'll get an additional 1. Perfect type
of street food that will release the heaviness of stress that the students have on
their academe.
3. Product: What's out there now and what's the competition offering?
F. Current Sales on the Industry
Current Sales in the Industry should be Increasing and not degrading. The target
sales every month should be hit and per day the products should be all bought. As
a starting business, it is not easy to run a small firm. Yet, the target percentage of
sales should be hit per day.
G. Benchmark in the Industry.
Marketing, Customer Satisfaction Ratings and Advertisements is the benchmark
of this business. When the product is being market in a wise way, more customers
will come, maybe not just the students but also the adults. To prove that the
product the we market is affordable and indeed have a great quality we need to
reach the satisfaction ratings of the customers for it. Lastly, advertisement like
tarpaulins and flyers is a great help to make this business bloom in the industry.
4. Suppliers: Vendors that you need to rely on
Giving clients high-quality goods and services at reasonable costs and without delays can
be made possible by choosing the proper suppliers and building strong relationships with
them. Regarding with our product the most essential ingredients to it is the Chicken Skin
and Squash. We'll got to get a supplier that will give us a discount on purchasing their
goods and in return, they will be our supplier regularly.
||
Transcribed Image Text:2. Customers: A. Demographics Target Customer will be the students ages 7-25 years old. Chicken Skin with Vegetables will surely a great help to the health of youngsters and teens, the vitamins that they can get from it will help them to focus and satisfied their cravings. It is very affordable therefore students will definitely afford to buy it. B. Market Segment The store will be positioned into three (3) categories. A stall in Elementary, High School and College. In order for the student to buy conveniently since the stall is merely allocated along their way. C. Target Markets Since students need more nutritious food to keep up with their daily academic tasks, our product was designed with them in mind. This is also one of the strongest competitive advantages of our product. We discovered a way to make chicken skin products by adding vegetables, which makes the students consume healthier products. Consuming too many unhealthy foods may not stabilize their health needs and may also deplete their young bodies. D. Needs To market this product, we need a lot of things to make it possible. First, we need to rent for a stall place near the target schools. Ingredients like Chicken skin, Squash, Starch, Cornstarch, Oil, Pepper, Chicken powder, and Salt is the important ingredients in the formation of this business. E. Buying Decisions Chicken Skin with vegetable is a type of meryenda that will satisfies the taste buds of every students. If they buy 5 of it, they'll get an additional 1. Perfect type of street food that will release the heaviness of stress that the students have on their academe. 3. Product: What's out there now and what's the competition offering? F. Current Sales on the Industry Current Sales in the Industry should be Increasing and not degrading. The target sales every month should be hit and per day the products should be all bought. As a starting business, it is not easy to run a small firm. Yet, the target percentage of sales should be hit per day. G. Benchmark in the Industry. Marketing, Customer Satisfaction Ratings and Advertisements is the benchmark of this business. When the product is being market in a wise way, more customers will come, maybe not just the students but also the adults. To prove that the product the we market is affordable and indeed have a great quality we need to reach the satisfaction ratings of the customers for it. Lastly, advertisement like tarpaulins and flyers is a great help to make this business bloom in the industry. 4. Suppliers: Vendors that you need to rely on Giving clients high-quality goods and services at reasonable costs and without delays can be made possible by choosing the proper suppliers and building strong relationships with them. Regarding with our product the most essential ingredients to it is the Chicken Skin and Squash. We'll got to get a supplier that will give us a discount on purchasing their goods and in return, they will be our supplier regularly. ||
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