What are the relationship between sales, customer service, product development and marketing . Please answer briefly and also Identify the principles of the marketing mix for a business product or service
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- What is the purpose of a marketing plan for a company or a product/service? What do you think about each step of the marketing plan? Select one of the steps of the marketing plan and provide your explanation.Pick two product categories – one should be a physical good and the other should be a service.A) For both the physical good and the service, outline and discuss how the three product levels could be structured. B) For both the physical good and the service, relate these three product levels to the consumer needs. C) In your opinion, how useful is it for a marketer to divide the product into its several product levels?Please answer the question as much as detail possible with example. Think of a restaurant service you currently have. In your opinion, how effective is the restaurant in managing the elements of the service marketing mix? Based on your experience explain it.
- Select an existing company and create a new product or service. The product or service you select must encompass all components of the marketing planDescribe the possible advantages and disadvantages of Customer Involvement?"What is the significance of customer service in the context of marketing, and how does it contribute to the overall success of a business?"
- What is so special about service marketing that it needs a special approach? Your answer should reflect the eight distinctive characteristics of servicesWhat is the meaning of the Business rule given below? Explain. "Find the opportunity first before coming up with a new product or service in the future"Why are the four P's of the marketing mix (product,price,promotion and place) considered to be essential for doing business? Illustrate your answer with relevant examples of your choice
- To what does the lifetime value of the customer refer, and how is it calculated?1. Using your Creative Mind, conceptualize a new product or service. What is the purpose or use of your product or service? Does your product concept appeal to the senses and emotions? Does your product or service have aesthetic appeal? Will it elevate its intended consumers to a new level of self-actualization?Explain the gap model of customer satisfaction Put yourself in the place of a seller of a product and explain how you would overcome each of these gaps. Use a real product.