Suppose APEX wants to set its target market for a newly launched sports shoe brand. What are the criterions APEX can evaluate segment attractiveness for that? Explain.
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Suppose APEX wants to set its target market for a newly launched sports shoe brand. What are the criterions APEX can evaluate segment attractiveness for that? Explain.
note: APEX is the name of SHOE BRAND
AND sir do it for me
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- 1. How Michael Porter’s five forces model can help marketers to analyze segment attractiveness? Explain with help of examples. 2. Suppose you are planning to launch a new product in the Pakistani market. What criteria you will use for an effective market segmentation strategy? Provide examples where applicableProduct: Apple HomeLife Conduct a segment analysis and identify the primary target market that your company with create the marketing strategies for. 1) Look for all possible customer segments and exclude those that are not identifiable as a potential customer. Describe and or explain all the applicable segment variables with a brief analysis including why the segment is relevant. Demographics (age, gender, income, family lifecycle, education, religion, geographic, etc, etc, etc) Psychographics (e.g. attitude, mindset) Behaviors (e.g. purchase behaviors) Be sure to include ALL segment variables (ie prospects) that are relevant to your product. Do not select or describe your target market here. 2) Primary Target Market Description (multi-segment) Select a combination of segment variables to describe your primary target market. This target market will serve as the focus for your marketing strategies. Include reasons for selecting the target market you identified: why attractive and…Select a new product which is to be launched in market. And explain the following points in detail. 1) SWOT analysis of that product. 2) Types of segmentation for that product. 3) positioning startegy for that product.
- Conduct research and deduce the product market frame of reference which KFC South Africa would use for segmentation. Conclude by identifying the brands’ competitive set.Conduct research and deduce the product market frame of reference Nandos' fast food brand would use for segmentation. Conclude by identifying Nando's competitive set. Must be relevant to the South African market. Needs to have: Sufficient and comprehensive information. Thorough. Excellent deduction through all the layers in the product market. Comprehensive list of competitors. Excellent understanding of the brand environment. Product market insight evident.ssistant Professor of Marketing, Whittier College Case Denny’s is a traditional American diner chain with more than 1,600 locations nationwide, and additional overseas operations in more than a dozen countries. They’re well known for their bottomless cups of coffee, Grand Slam breakfasts, and other staples of the greasy spoon. However, in recent years, Denny's identified a positioning problem facing the company: lack of appeal among millennial consumers. Though Denny's has strong national brand awareness, it was associated with visits of convenience or habit: the driver on a road trip, the long-time customer powered by inertia, or someone whose 3 a.m. hunger had them on the lookout for any open restaurant. The boomer customer base they did have was aging, leading to a decline in sales, and they were not attracting new consumers to their booths to compensate (Usitalo, 2015). Fortunately for Denny's, this was about to change. In late 2014, John Dillon became the new Chief Marketing…
- Do a market segmentation based on demographics, psychographics, and geographic on Norwegian Cruise Line (NCL) and its top competitors Carnival Cruise Lines, and Royal Caribbean International.Create a detailed marketing plan for ta credit card product. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on.Explain why you believe this product or service is needed in your community/country andhow it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the targetaudience and provide demographic, psychographic, and behavioral insights. Identifycompetitors and analyze their strengths and weaknesses.3. Marketing Objectives and Goals : Set clear and achievable marketing objectives for thenew product/service launch. These objectives should be specific, measurable, attainable,relevant, and time-bound (SMART).4. Marketing Strategy : Develop a comprehensive marketing strategy that includes the 4Ps(Product,…a. Explain the segmentation strategy used by the Apple company and consequently identify which customer is the company serving? b. Identify the Targeting Strategy that the Apple company is using (Undifferentiated, Differentiated, Concentrated marketing or Micromarketing) and explain your choice. please answer in your words
- Using the below information provide the following in essay format 1) Selection of the target Market, 2)Global market segmentation, 3)Global Targeting Strategy, Several hundred Gap stores are located outside the United States; key country markets include Canada, the United Kingdom, Japan, and France. Gap is a global brand, but recently the company has struggled to connect with customers in the United States. Gap’s online sales fell 7.2%, according to Digital Commerce 360. Also, their digital sales fell by 99% in the quarter ended April 23, 2023. Despite these problems, the company continues to expand overseas. China presents an opportunity for Gap to increase revenues and profits in a major non-U.S. market. According to A.T. Kearney’s 2011 Global Retail Development Index for Apparel, China is the No. 1-ranked emerging market opportunity for apparel. Also, “American style” is in high demand in many parts of the world. Here are some different accounts of GAP’S brand…1 Describe Palm’s positioning in the market, in terms of resources, capabilities, cost and benefit advantage. 2 What criteria can Palm use to segment its market? 3 Evaluate Palm’s targeting strategyYou are marketing manager for a noodle company. Your company is launching a new noodlesoon called ‘Amazing Thai’. This noodle tastes delicious and uses Thai ingredient. Define the term “target market”, and suggest a potential target market for new ‘Amazing Thai”