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- What other uses and functions does Input Accel serve, and how will this be useful to Novartis over the long term? (You may want to visit the EMC/Captiva website. https://www.emc.com. for more information on Input Accels capabilities.)Why does Customer Relationship Management (CRM) interest you the most? Explain Why?How does CRM support the customer lifecycle stages from lead generation to customer retention?
- How is this accumulation of big data related to CRM? How does Netflix use customer touch points?Explain the concept of a 360-degree view of the customer in CRM. How does it benefit organizations in improving customer relationships?What is a customer relationship management (CRM) program? Describe one CRM program that you have participated in as a customer?
- What are the key features of a CRM system that help in personalizing customer interactions?Explain the concept of "360-degree customer view" in CRM. How is it achieved, and what advantages does it offer to organizations?Define operational CRM, analytical CRM, and collaborative CRM. How do these types of CRM systems support different aspects of customer relationship management?