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- 1.Describe the background of AdRoll? BACKGROUND OF ADROLLAdRoll wasfounded in 2007 as a means to make advanced display advertising techniques available for brands of all sizes. In 2013, the original founders were still at the company along with two additions that included Suresh Khanna, Vice President of Sales, and Greg Fulton, Senior Product Director, along with 150 employees. It was projected that the company would have 450 employees by January 2014. The company’s focus was on retargeting, which kept track of consumer’s online browsing behavior. Once this information was collected, AdRoll would then display ads of interest to customers as they traveled around the Web. Without retargeting, only 2 percent of potential customers return to a site. Using retargeting, AdRoll had the potential to bring back the other 98 percent of those customers who otherwise would have never returned. AdRoll also displayed ads for products the consumer had never seen but could potentially be…Explain the important benefits of Strategic Marketing Management. (Make 5 sentences only for every benefit) BENEFITS: a) A more thorough understanding of the market b) Helps in determining the strategic direction c) Has the potential for a large payoff?3) If the Company have no marketing strategy, explain the following consequence that might affect to their goals, mission and objectives. a) Losing out to competitors b) Losing market share to existing and start-up competitors c) Gaining and retaining fewer customers d) Missing out on opportunities for better targeting e) Lack of planning and discourage to execute good ideas. f) Easily collapse g) No direction in attaining the company’s goals and objectives h) Lack of management
- How is the Five-C framework similar to the Five Forces framework originated by Michael Porter? Select one: A. Both are meant to facilitate analysis of the market in which a company operates. B. Both excel at analyzing an offering's ability to create market value. C. Both are concerned with whether the company and its competitors operate within the same industry. D. Neither can accommodate cross-category competition. E. Both focus on customer needs rather than industry boundaries.Please answer all questions by explaining both right and wrong answers 1. In the BCG Growth Matrix an SBU which has weakened competition and requires no serious cash investments is called A. Dog B. Question Mark C. Cash cow D. Star 2. The most formal definition of marketing is A. Meeting needs profitably B. Identifying and meeting human and social needs C. The 4Ps (Product, Price, Place, Promotion) D. An organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders. 3. An advertisement that is paid by several organizations is called A. Combined advertising B Cooperative advertising C. Integrated advertising D. Marked down advertising 4. The buying process starts when the buyer recognizes a A. Product B. An advertisement for the product C. A salesperson from a previous visit D. A problem or needplz make an assigment about walmart and choose: In light of the above important statements you are required to: 1. Select a company of your choice preferably a merchandizing company. 2. Give a brief explanation of the business and financial environment of the company selected. 3. Download the selected company’s Income statements and Balance sheet with a clear inclusion of Total Assets and Total liabilities. 4. Identify the Gross working capital and Net working capital of the selected company. 5. Prepare a capital budget of the company. It wants to invest to an extended project which required an investment of $1,000,000. The company is expecting a cash inflow for the next 6 years as $200,000, $300,000, $ 400,000 $ $450,000, $500,000 and $400, 000, respectively. If the company has a cost capital as 11%, determine the simple payback period, discounted payback period, Accounting rate of return, Net present value, Internal rate of return, and profitability Index 6. Conclusion 7. Reference…
- 1) Which of the following is most essential to any definition of marketing?A) demand managementB) the production conceptC) customer relationshipsD) making a sale 2) All of the following are accurate descriptions of modern marketing today, EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers' needs. 3) According to management guru Peter Drucker, "The aim of marketing is to ________."A) create customer demandsB) identify customer demandsC) make selling unnecessaryD) set realistic customer expectations1. Who are Canadian tire’s key competitors? – Give examples? 2. Outline a recent (ideally within the last 6 months) news story about Canadian tire (not from company website)— please provide links 3. 2 Interesting facts about Canadian tire given your research that other sellers likely wouldn’t be aware of?— please provide the links. Thank you!!!!!According to the material presented in the book, which of the following is typically not part of a pitch (choose all that apply): a.Financing needs b. Regulatory strategy c. Management team d. Overview of the business e. Clinical strategy f. Intellectual property strategy g. Commercialization approach h. Description of quality management systems i. Overview of all concepts investigated j. Clinical need k. Reimbursement strategy l. Product/service overview
- What was interesting about the article, "Allianz Boosts Shareholder Returns After Profit Nearly Doubles" By Helena Smolak? What was educational about the article, "Allianz Boosts Shareholder Returns After Profit Nearly Doubles" By Helena Smolak? What was insightful about the article, "Allianz Boosts Shareholder Returns After Profit Nearly Doubles" By Helena Smolak ? Article Link: Allianz Boosts Shareholder Returns After Profit Nearly Doubles - WSJFill in the following gaps without explanation. I need answers only. 1. The task of designing, collecting, analyzing and reporting, known as ________ is intended to define marketing problems or opportunities. 2. The buyer’s willingness and ability to buy along, buyer’s consideration to alternative brands, and their income are determinants of _______. 3. A _____ is designed to avoid direct competition of larger companies pursuing the bigger segments. 4. A(n)_____________________ attempts to maintain a strong position in its core product-market(s) but also seeks to expand into new (often closely) related markets. 5. The analysis of how consumer perceive one’s brand in comparison to the competition is known as ______. 6. Companies that establish formal policies and guidelines to ensure that the messages communicated to the customer reflect their unique values and competencies are creating a ____________________________. 7. The rate at which an innovative new product category…Prompt: In 1924, Kleenex tissue was invented as a means to remove cold cream. The product was initially backed by a series of advertisements that included endorsements from the era’s Hollywood stars, like Helen Hayes and Jean Harlow. After studying customer usage habits, however, the manufacturer (Kimberly Clark) realized that many customers were using the product as a disposable handkerchief. What strategy change should Kimberly-Clark adopt?