identify customers, differentiate among customers, and interact with customers are A - steps of marketing positioning B- steps of one-on-one marketing C- steps of mass selling
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- Evaluate the key marketing issues and their implications.______ functions, performed by intermediaries, involve contacting and communicating with prospective buyers to make them aware of existing products and to explain their features, advantages, and benefits. a. Facilitating b. Retailing c. Logistical d. Transactional٣٧((( ___________ strategy is used by a company when it targets to sell its products in multiple markets and positions itself as a company offering high quality and innovative products with high customer responsiveness. Select one: a. Low-cost focus b. Cost leadership c. Differentiation d. Differentiation focus
- Given a description of a company's marketing mix, classify the elements of the marketing mix and the category of marketing.Advertising and sales promotions are ways of persuading consumers to match demand with products offered by sellers. Advertising can be informative or competitive. Explain the good and bad of advertising for society!PowerPoint about Principles of Marketing
- Ways to differentiate a product do NOT include: A. changing the quality of the company's product. B. charging a lower price than other companies for a given product. C. providing different types of customer service for a product. D. adding features to a company's product..Customers who are concerned with long-term availability of a product or service are focused on which buying criterion? A) continuity of supply B) assortment C) price D) service and services offered E) quality. According to a consumer sentiment report, buyers are likely to buy cheaper brands or lower variants in discretionary categories and buy expensive brands for staples and household care. This report is based on responses from about 1,300 respondents in metros, tier 1 & tier 2 cities. As a data analyst if you have to organize this data to be used by your company for business analysis in a relational database tables with rows and columns.How will you do it with taking into account what different tables you will form ,different attributes or field require,key field in different tables etc.
- Variable demand is a challenge to service providers since services are perishable. With the foregoing statement in mind and with reference to holiday resort of your choice, discuss distinctive marketing challenges posed by services and how management can mitigate the impact on quality of service delivered.Disney’s 2021 and 2020 Christmas adverts ‘The Stepdad’ and ‘From Our Family to Yours’ depict Filipino culture and portray blended and multi-racial families. The ads have received positive comments from target audiences and the general public. Critically evaluate the extent to which these ads are examples of the adoption of standardisation, localisation or glocalisation in advertising strategy.Summarize the six components of a marketing plan.