Disney’s 2021 and 2020 Christmas adverts ‘The Stepdad’ and ‘From Our Family to Yours’ depict Filipino culture and portray blended and multi-racial families. The ads have received positive comments from target audiences and the general public. Critically evaluate the extent to which these ads are examples of the adoption of standardisation, localisation or glocalisation in advertising strategy.

Managerial Economics: A Problem Solving Approach
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ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter23: Managing Vertical Relationships
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Disney’s 2021 and 2020 Christmas adverts ‘The Stepdad’ and ‘From Our Family to Yours’ depict Filipino culture and portray blended and multi-racial families. The ads have received positive comments from target audiences and the general public. Critically evaluate the extent to which these ads are examples of the adoption of standardisation, localisation or glocalisation in advertising strategy.
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