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- 11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s a. All of the answers are correct b. Management Process c. Marketing Mix d. Marketing Strategy 12.Barriers to entry is part of ___________. a. Threats of new entrants b. Market Rivalry c. Competitive Advantage d. All of the answers are correct 13.The ___________ is how much the consumer will pay. a. Product b. Promotion c. Price d. Place 14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market. a. Selling Features b. Value Proposition c. Unique Product d. None of the answers are correct 15.The ___________ is a customer segment which focuses on a wide range of potential customers. a. Management Strategy b. Mass Market c. Niche Market d. All of the answers are correct 16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services. a. Marketing Strategy…Which of the following is NOT a part of a customer-driven marketing strategy? Question 10 options: A) Positioning B) Referencing C) Segmentation D) TargetingQ4) Inspect in detail the impact of digital media bloggers. Influencers on the consumption behavior of young consumers. details explantion needed
- ANSOFF MATRIX: One of the following statements is NOT true. Select one: a. MARKET PENETRATION includes stimulating how often or frequency of product use b. MARKET PENETRATION includes offers like free shipping for large orders (such as over $100) c. MARKET PENETRATION includes showing new product uses or applications d. MARKET PENETRATION includes converting nonbuyers or nonusers into buyers e. MARKET PENETRATION includes adding product features or increasing its performancemarket positioning marketers objective is to:. a. Create bad impression about the competitors product b. None of the option c. Create unique market positions for their products d. Create confusion among customers about their productWhat will be 2-3 questions on Online Shopping for--- 1) Primary Question 2) Discovery Question 3) Cause Question 4) Effect Question
- 11) Which among the following is not a secondary source of data? a. Trade journals b. Information bureau c. Customer Survey d. Libraryq25- Which data analytics type focuses on answering the question “How many computer monitors should we prepare for the next year-end sales?” Select one: a. Prescriptive analytics b. Predictive analytics c. Descriptive analytics d. Diagnostic analytics13. Each month, you generate a list of marketing leads for direct mail campaigns. Which of the following should you do before the list is used? A. Remove opt-outs. B. Exclude people who were on the list the previous month. C. Retain x% of the leads as control for performance measurement. D. Exclude people who were never on the list.
- 9- The main function of business research is to: a. Attempt to forecast the future behaviour of market only b. Provide the solution to a business problem. c. Identify organizational needs only d. Provide information to assist managers in making business decisions Clear my choiceWHICH OF THE FOLLOWING IS NOT A WAY TO IDENTIFY AN OPPORTUNITY? a.Trying out alternative uses of existing products b.Observing trends c.Solving a problem d.Finding gaps in the marketplaceAn automobile manufacturer observes the demand for its brand increasing as per capita income increases. Sales increases also follow low interest rates, which ease credit conditions. Buyer purchase behavior is seen to be dependent on age and gender. Other factors influencing sales appear to fluctuate almost randomly (competitor advertising, competitor dealer discounts, introductions of new competitive models).a) If sales and per capita income are positively related, classify all variables as dependent, independent, moderating, extraneous, or intervening.b) Comment on the utility of a model based on the hypothesis.