Tiptop Markets: A Six Sigma Project Improvement Case Tip Top Markets is a regional chain of supermarkets located in the southeastern United States. Karen Martin, manager of one of the stores, was disturbed by the large number of complaints from customers at her store, particularly on Tuesdays, so she obtained records from the store's customer service desk for the last nine Tuesdays. However, a few aren't really complaints, and not all are the responsibility of the store, so those shouldn't be included in her analysis. Assume you have been asked to help analyze the data and to make recommendations for improvement. Analyze the data by classifying them into groups. June 1 out of orange yogurt bread stale checkout lines too long overcharged double charged meat smelled strange charged for item not purchased couldn't find the sponges meat tasted strange store too cold light out in parking lot June 15 wanted smaller size too cold in store out of Wheatles out of Minute Rice cashier rude fish tasted fishy ice cream thawed double charged on hard rolls long wait at checkout wrong price on item overcharged fish didn't smell right June 29 checkout line too long out of Dove soap out of Bisquick eggs cracked store not clean store too cold cashier too slow out of skim milk charged wrong price July 13 wrong price on spaghetti water on floor store looked messy store too warm checkout lines too long cashier not friendly out of Cheese Doodles triple charged out of Saran Wrap out of Dove Bars July 27 out of bananas reported accident in parking lot wrong price on cranapple juice out of carrots out of fresh figs out of Tip Top napkins out of Tip Top straws windows dirty out of iceberg lettuce dislike store decorations out of Tip Top lunch bags out of vanilla soy milk produce not fresh lemon yogurt past sell date couldn't find rice milk past sell date stock clerk rude cashier not friendly out of maple walnut ice cream something green in meat didn't like music checkout lines too slow overcharged on special couldn't find aspirin undercharged checkout lines too long out of diet cola meat smelled bad overcharged on eggs bread not fresh didn't like music lost wallet overcharged on bread restroom not clean couldn't find sponges checkout lines slow out of 18 oz. Tide out of Campbell's turkey soup out of pepperoni sticks checkout lines too long meat not fresh overcharged on melon undercharged out of brown rice out of mushrooms overcharged checkout wait too long shopping cart broken couldn't find aspirin out of Tip Top lunch bags out of Tip Top straws wanted to know who won the lottery store too warm oatmeal spilled in bulk section telephone out of order out of Tip Top tissues water on floor out of Tip Top paper towels out of Tip Top toilet paper spaghetti sauce on floor out of Peter Pan crunchy peanut butter June 8 fish smelled funny out of diet bread dented can out of hamburger rolls fish not fresh cashier not helpful meat tasted bad ATM ate card slippery floor music too loud June 22 milk past sales date store too warm foreign object in meat store too cold eggs cracked couldn't find lard out of 42 oz. Tide fish really bad indows dirty July 6 out of straws out of bird food overcharged on butter out of masking tape stockboy was not helpful lost child meat looked bad overcharged on butter out of Swiss chard too many people in store out of bubble bath out of Dial snan July 20 out of cucumbers checkout lines too slow found keys in parking lot lost keys wrong price on sale item overcharged on corn wrong price on baby food out of 18 oz. Tide out of Tip Top tissues checkout lines too long out of romaine lettuce undercharged out of roses meat spoiled overcharged on two items store too warm out of ice telephone out of order overcharged rolls stale bread past sale date couldn't find oatmeal out of Bounty paper towels overcharged on orange juice lines too long at checkout couldn't find shoelaces out of Smucker's strawberry jam out of Frosted Flakes cereal out of Thomas' English Muffins store too warm price not as advertised need to open more checkouts shopping carts hard to steer debris in aisles out of Drano out of Chinese cabbage store too warm floors dirty and sticky out of Diamond chopped walnuts out of Tip Top toilet paper out of red peppers out of Tip Top napkins out of apricots telephone out of order out of cocktail sauce water on floor out of onions out of squash out of iceberg lettuce out of Tip Top paper towels E. What actions or programs would you propose to improve quality of service at Tiptop? Give at least two and provide some descriptions. F. What obstacles do you perceive might exist to hinder changes at the store and quality improvement? G. What benefits do you think would result from quality improvement at Tiptop?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Answer completely
Tiptop Markets: A Six Sigma Project Improvement Case
Tip Top Markets is a regional chain of supermarkets located in the southeastern United States. Karen Martin, manager of
one of the stores, was disturbed by the large number of complaints from customers at her store, particularly on Tuesdays,
so she obtained records from the store's customer service desk for the last nine Tuesdays. However, a few aren't really
complaints, and not all are the responsibility of the store, so those shouldn't be included in her analysis. Assume you have
been asked to help analyze the data and to make recommendations for improvement. Analyze the data by classifying
them into groups.
June 1
out of orange yogurt
bread stale
checkout lines too long
overcharged
double charged
meat smelled strange
charged for item not purchased
couldn't find the sponges
meat tasted strange
store too cold
light out in parking lot
June 15
wanted smaller size
too cold in store
out of Wheatles
out of Minute Rice
cashier rude
fish tasted fishy
ice cream thawed
double charged on hard rolls
long wait at checkout
wrong price on item
overcharged
fish didn't smell right
June 29
checkout line too long
out of Dove soap
out of Bisquick
eggs cracked
store not clean
store too cold
cashier too slow
out of skim milk
charged wrong price
July 13
wrong price on spaghetti
water on floor
store looked messy
store too warm
checkout lines too long
cashier not friendly
out of Cheese Doodles
triple charged
out of Saran Wrap
out of Dove Bars
July 27
out of bananas
reported accident in parking lot
wrong price on cranapple juice
out of carrots
out of fresh figs
out of Tip Top napkins
out of Tip Top straws
windows dirty
out of iceberg lettuce
dislike store decorations
out of Tip Top lunch bags
out of vanilla soy milk
produce not fresh
lemon yogurt past sell date
couldn't find rice
milk past sell date
stock clerk rude
cashier not friendly
out of maple walnut ice cream
something green in meat
didn't like music
checkout lines too slow
overcharged on special
couldn't find aspirin
undercharged
checkout lines too long
out of diet cola
meat smelled bad
overcharged on eggs
bread not fresh
didn't like music
lost wallet
overcharged on bread
restroom not clean
couldn't find sponges
checkout lines slow
out of 18 oz. Tide
out of Campbell's turkey soup
out of pepperoni sticks
checkout lines too long
meat not fresh
overcharged on melon
undercharged
out of brown rice
out of mushrooms
overcharged
checkout wait too long
shopping cart broken
couldn't find aspirin
out of Tip Top lunch bags
out of Tip Top straws
wanted to know who won the lottery
store too warm
oatmeal spilled in bulk section
telephone out of order
out of Tip Top tissues
water on floor
out of Tip Top paper towels
out of Tip Top toilet paper
spaghetti sauce on floor
out of Peter Pan crunchy peanut
butter
June 8
fish smelled funny
out of diet bread
dented can
out of hamburger rolls
fish not fresh
cashier not helpful
meat tasted bad
ATM ate card
slippery floor
music too loud
June 22
milk past sales date
store too warm
foreign object in meat
store too cold
eggs cracked
couldn't find lard
out of 42 oz. Tide
fish really bad
indows dirty
July 6
out of straws
out of bird food
overcharged on butter
out of masking tape
stockboy was not helpful
lost child
meat looked bad
overcharged on butter
out of Swiss chard
too many people in store
out of bubble bath
out of Dial snan
July 20
out of cucumbers
checkout lines too slow
found keys in parking lot
lost keys
wrong price on sale item
overcharged on corn
wrong price on baby food
out of 18 oz. Tide
out of Tip Top tissues
checkout lines too long
out of romaine lettuce
undercharged
out of roses
meat spoiled
overcharged on two items
store too warm
out of ice
telephone out of order
overcharged
rolls stale
bread past sale date
couldn't find oatmeal
out of Bounty paper towels
overcharged on orange juice
lines too long at checkout
couldn't find shoelaces
out of Smucker's strawberry jam
out of Frosted Flakes cereal
out of Thomas' English Muffins
store too warm
price not as advertised
need to open more checkouts
shopping carts hard to steer
debris in aisles
out of Drano
out of Chinese cabbage
store too warm
floors dirty and sticky
out of Diamond chopped walnuts
out of Tip Top toilet paper
out of red peppers
out of Tip Top napkins
out of apricots
telephone out of order
out of cocktail sauce
water on floor
out of onions
out of squash
out of iceberg lettuce
out of Tip Top paper towels
Transcribed Image Text:Tiptop Markets: A Six Sigma Project Improvement Case Tip Top Markets is a regional chain of supermarkets located in the southeastern United States. Karen Martin, manager of one of the stores, was disturbed by the large number of complaints from customers at her store, particularly on Tuesdays, so she obtained records from the store's customer service desk for the last nine Tuesdays. However, a few aren't really complaints, and not all are the responsibility of the store, so those shouldn't be included in her analysis. Assume you have been asked to help analyze the data and to make recommendations for improvement. Analyze the data by classifying them into groups. June 1 out of orange yogurt bread stale checkout lines too long overcharged double charged meat smelled strange charged for item not purchased couldn't find the sponges meat tasted strange store too cold light out in parking lot June 15 wanted smaller size too cold in store out of Wheatles out of Minute Rice cashier rude fish tasted fishy ice cream thawed double charged on hard rolls long wait at checkout wrong price on item overcharged fish didn't smell right June 29 checkout line too long out of Dove soap out of Bisquick eggs cracked store not clean store too cold cashier too slow out of skim milk charged wrong price July 13 wrong price on spaghetti water on floor store looked messy store too warm checkout lines too long cashier not friendly out of Cheese Doodles triple charged out of Saran Wrap out of Dove Bars July 27 out of bananas reported accident in parking lot wrong price on cranapple juice out of carrots out of fresh figs out of Tip Top napkins out of Tip Top straws windows dirty out of iceberg lettuce dislike store decorations out of Tip Top lunch bags out of vanilla soy milk produce not fresh lemon yogurt past sell date couldn't find rice milk past sell date stock clerk rude cashier not friendly out of maple walnut ice cream something green in meat didn't like music checkout lines too slow overcharged on special couldn't find aspirin undercharged checkout lines too long out of diet cola meat smelled bad overcharged on eggs bread not fresh didn't like music lost wallet overcharged on bread restroom not clean couldn't find sponges checkout lines slow out of 18 oz. Tide out of Campbell's turkey soup out of pepperoni sticks checkout lines too long meat not fresh overcharged on melon undercharged out of brown rice out of mushrooms overcharged checkout wait too long shopping cart broken couldn't find aspirin out of Tip Top lunch bags out of Tip Top straws wanted to know who won the lottery store too warm oatmeal spilled in bulk section telephone out of order out of Tip Top tissues water on floor out of Tip Top paper towels out of Tip Top toilet paper spaghetti sauce on floor out of Peter Pan crunchy peanut butter June 8 fish smelled funny out of diet bread dented can out of hamburger rolls fish not fresh cashier not helpful meat tasted bad ATM ate card slippery floor music too loud June 22 milk past sales date store too warm foreign object in meat store too cold eggs cracked couldn't find lard out of 42 oz. Tide fish really bad indows dirty July 6 out of straws out of bird food overcharged on butter out of masking tape stockboy was not helpful lost child meat looked bad overcharged on butter out of Swiss chard too many people in store out of bubble bath out of Dial snan July 20 out of cucumbers checkout lines too slow found keys in parking lot lost keys wrong price on sale item overcharged on corn wrong price on baby food out of 18 oz. Tide out of Tip Top tissues checkout lines too long out of romaine lettuce undercharged out of roses meat spoiled overcharged on two items store too warm out of ice telephone out of order overcharged rolls stale bread past sale date couldn't find oatmeal out of Bounty paper towels overcharged on orange juice lines too long at checkout couldn't find shoelaces out of Smucker's strawberry jam out of Frosted Flakes cereal out of Thomas' English Muffins store too warm price not as advertised need to open more checkouts shopping carts hard to steer debris in aisles out of Drano out of Chinese cabbage store too warm floors dirty and sticky out of Diamond chopped walnuts out of Tip Top toilet paper out of red peppers out of Tip Top napkins out of apricots telephone out of order out of cocktail sauce water on floor out of onions out of squash out of iceberg lettuce out of Tip Top paper towels
E. What actions or programs would you propose to improve quality of service at Tiptop? Give at least two and
provide some descriptions.
F. What obstacles do you perceive might exist to hinder changes at the store and quality improvement?
G. What benefits do you think would result from quality improvement at Tiptop?
Transcribed Image Text:E. What actions or programs would you propose to improve quality of service at Tiptop? Give at least two and provide some descriptions. F. What obstacles do you perceive might exist to hinder changes at the store and quality improvement? G. What benefits do you think would result from quality improvement at Tiptop?
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