"IKEA, the largest furniture chain in the world, is believed to be poised for massive growth throughout the world in the coming decade. IKEA’s ability to provide customers with affordable furniture of the kind they like is the result of the way it expands globally and operates its global store empire. IKEA’s global approach focuses on simplicity, attention to detail, cost consciousness, and responsiveness in every aspect of its operations and behavior. At different stages of functioning, be it recruitment, training, or expansion, IKEA makes sure that its global approach is ingrained into its employees and this has helped IKEA conquer 20% of the global furniture market today". a)Using the above statement describe the various ways in which IKEA has managed the global environment over time? b) How would you explain the rationale behind the success of IKEA’s approach to managing its environment?
"IKEA, the largest furniture chain in the world, is believed to be poised for massive growth throughout the world in the coming decade. IKEA’s ability to provide customers with affordable furniture of the kind they like is the result of the way it expands globally and operates its global store empire. IKEA’s global approach focuses on simplicity, attention to detail, cost consciousness, and responsiveness in every aspect of its operations and behavior. At different stages of functioning, be it recruitment, training, or expansion, IKEA makes sure that its global approach is ingrained into its employees and this has helped IKEA conquer 20% of the global furniture market today".
a)Using the above statement describe the various ways in which IKEA has managed the global environment over time?
b) How would you explain the rationale behind the success of IKEA’s approach to managing its environment?
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