In 2010, Pepsi decided to develop a new social media-based project, called Pepsi Refresh Project, aimed at Millennials and allowing consumers to post ideas for improving their communities. This replaced the $20 million they spent on Superbowl advertising. The project received more than 57 million votes. 1. Do you think this was an effective strategy for Pepsi? Do you think this resonated with the Millennial generation? 2. Do you think this is a good example of corporate social responsibility (CSR)? Why or why not?3. How does this CSR example for Pepsi compare with that of its main rival Coca-Cola (see http://coca-cola-corporate.com.yeslab.org/citizenship/index.html)?

In 2010, Pepsi decided to develop a new social media-based project, called Pepsi Refresh Project, aimed at Millennials and allowing consumers to post ideas for improving their communities. This replaced the $20 million they spent on Superbowl advertising. The project received more than 57 million votes. 1. Do you think this was an effective strategy for Pepsi? Do you think this resonated with the Millennial generation? 2. Do you think this is a good example of corporate social responsibility (CSR)? Why or why not?3. How does this CSR example for Pepsi compare with that of its main rival Coca-Cola (see http://coca-cola-corporate.com.yeslab.org/citizenship/index.html)?

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter16: Managerial Communication

Section: Chapter Questions

Problem 1CTQ: How should Facebook respond to the 2014 research situation? How could an earlier response have...

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