Read the case below Mercedes Benz – Repeated, successful social media marketing campaignsMercedes Benz seem to win every time with their social media campaigns. The one that stands out to me was back in 2013 when they created what I still believe to be one of the best Instagram marketing campaigns to date. Mercedes wanted to reach out to the younger audience so they hired five top Instagram photographers to each take the wheel of a new Mercedes CLA. Whoever got the most likes got to keep the car – so they all really worked at it!By the end of the campaign, Mercedes has received:• 87,000,000 organic Instagram impressions• 2,000,000 Instagram likes• 150 new marketing assets (stunning photos)Watch this link : https://youtu.be/BYQL6-3Q8LI The questions are: 1. What lessons can you learn from this? Could you put your followers up for a challenge and make it into a competition or campaign? (LO2, LO3)2. Can you do a competition that gets people trying out your product first? (LO2, LO3) 3. Think about your target audience. What is a prize they would value? (LO2, LO3) 4. Like Mercedes you could recruit bloggers/influencers via social media and get them blogging about your service or product. Whoever receives the most engagement wins. (LO2, LO3) Solve the all parts and no reject thank u NOTE Learning Outcomes: LO2: Classify Business Model with Social Media, and Communication for Development LO3: Demonstrate using Digital and Social Media
Read the case below
Mercedes Benz – Repeated, successful social media marketing
campaigns
Mercedes Benz seem to win every time with their social media campaigns. The one that
stands out to me was back in 2013 when they created what I still believe to be one of the
best Instagram marketing campaigns to date. Mercedes wanted to reach out to the
younger audience so they hired five top Instagram photographers to each take the wheel
of a new Mercedes CLA. Whoever got the most likes got to keep the car – so they all
really worked at it!
By the end of the campaign, Mercedes has received:
• 87,000,000 organic Instagram impressions
• 2,000,000 Instagram likes
• 150 new marketing assets (stunning photos)
Watch this link : https://youtu.be/BYQL6-3Q8LI
The questions are:
1. What lessons can you learn from this? Could you put your followers up for a challenge
and make it into a competition or campaign? (LO2, LO3)
2. Can you do a competition that gets people trying out your product first? (LO2, LO3)
3. Think about your target audience. What is a prize they would value? (LO2, LO3)
4. Like Mercedes you could recruit bloggers/influencers via social media and get them
blogging about your service or product. Whoever receives the most engagement wins.
(LO2, LO3)
Solve the all parts and no reject thank u
NOTE
Learning Outcomes:
LO2: Classify Business Model with Social Media, and Communication
for Development
LO3: Demonstrate using Digital and Social Media
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