In Class, 10-25 Minutes for Teams Your market research firm is planning to conduct surveys to gatherinformation for a number of clients. Your boss hasasked you and a few other new employees to dosome preliminary work. She has asked each of youto choose three of the topics (from among the following six listed} that will be included in the projectand to prepare an analysis of the advantages and disadvantages of each these communication methodsof collecting prima,y data: mail questionnaires. telephone interviews. face-to-face interviews, and onlinequestionnaires. a. The amount of sports nutrition drinks consumed ina cityb. Why a local bank has been losing customersc. How heavily the company should invest in manufaauring and marketing home fax machinesd. The amount of money being spent .. over the stateline .. for lotte,y ticketse. What local doctors would like to see changed in thecity's hospitalsf. Consumers' attitudes toward several sportscelebrities

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter17: Managing Communication
Section: Chapter Questions
Problem 2OTJVC
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In Class, 10-25 Minutes for Teams Your market research firm is planning to conduct surveys to gather
information for a number of clients. Your boss has
asked you and a few other new employees to do
some preliminary work. She has asked each of you
to choose three of the topics (from among the following six listed} that will be included in the project
and to prepare an analysis of the advantages and disadvantages of each these communication methods
of collecting prima,y data: mail questionnaires. telephone interviews. face-to-face interviews, and online
questionnaires. a. The amount of sports nutrition drinks consumed in
a city
b. Why a local bank has been losing customers
c. How heavily the company should invest in manufaauring and marketing home fax machines
d. The amount of money being spent .. over the state
line .. for lotte,y tickets
e. What local doctors would like to see changed in the
city's hospitals
f. Consumers' attitudes toward several sports
celebrities

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