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21. In designing the optimal brand portfolio marketers generally need to trade off market coverage and other considerations with costs and profitability. The basic principle is two-fold:
To maximize internal marketing activities while minimizing brand cannibalization
To maximize market coverage while minimizing brand overlap
To maximize brand value while minimizing competition
To maximize brand awareness while minimizing negative brand perceptions
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- 13 In addition to the legislation and guidelines that may apply, the investment policythat is decided upon by the investment manager (for a client) should include allthe following elements EXCEPT rate of return expectations (including timeframe) and expected volatility specific goals about continuing education an investment review process the asset classes for investment a policy review process(b) The research department of K Ltd has recommended to the marketingdepartment to launch a shampoo of three different types. The marketing manager has todecide one of the types of shampoo to be launched under the following estimated pay offsfor various levels of sales:Estimated levels of sales15, 000 10,000 5, 0001. Egg shampoo2. Clinic shampoo3. Deluxe shampoo30001000-100030003000250100010001000What will be the marketing manager’s decision ifi. Maximum criterion is applied?ii. Minimax criterion is applied? iii. Maximax criterion is applied?1. The marketing concept states that a firm must put consumer needs first, even if it means foregoing satisfactory profits. a. True b. False 2. John wants to start his own fruit juice and beverage company. He is aware of the large number of competitors in this industry and of the fact that his product should not be very costly. To differentiate his product from that of his competitors, he decides to sell his beverages in specially designed containers that keep the juice fresh for 7 days even without refrigeration. John is focusing on the _____component of the marketing mix. a. Place b. Pricing c. Packaging d. Product 3. The sales of a product are rising rapidly and profits are peaking. This product is in the _____ stage of the product life cycle. a. Introduction b. Growth c. Maturity d. Decline 4. A(n) _____ is given to customers for accepting less of something or as an adjustment for variation in quality. a. Discount b.…
- 1. Company resources include the following: A. Human, psychological, and social B. Financial, human, and capital C. Functional, formal, and financial D. Corporate, investor, and employment 2. The Operations Department deals with: A. The production and distribution of a company's good or service B. All legal matters relating to the business C. The creation, pricing, selling, and promotion of a company's good or service D. All of these 3. Value means customers believe: A. You cannot compete on price B. They are getting a good deal for the price paid C. Both You cannot compete on price and They are getting a good deal for the price paid D. None of theseTheir board of directors in 2014 was delighted with their cash flow and profits. However, they were concerned about future growth because of changing diets of many consumers who had become more concerned about consuming milk-based products. The company had already added low-fat versions of the major products but the board members were concerned that this would not be sufficient to sustain their growth and profits. Some possibilities that were suggested for consideration included (1) setting up a new company to produce non-dairy-based products such as almond milk and other alternatives to cow milk. All the new products would have a healthy “spin” such as the White Wave company; (2) market expansion of their existing product lines into Mexico and Central America; (3) expanding their current product offerings by adding ice cream, high-end cheeses made from goat and sheep milk, and high-end milk-based candy; and (4) a combination of one or more of these alternatives. 1. Evaluate all…Some new product launches fail and this leaves a negative impact on the profitability of the company. Using a particular product as an example, discuss1. Some of the key determinates and conditions that need to be met to launch that product successfully on the market; 2. What may go wrong with the launch of that product and why? 3. What steps should the company launching the product take in order to mitigate product launch failure or to address the situation in the event of a failure of the launch of that product
- Citronel is a French company that markets a range of fashionable clothing to French consumers, under its own brand name. The company wants to begin marketing its products worldwide, and needs to decide on the most effective and profitable strategy.Citronel’s CEO thinks that a market segment already exists worldwide that will be receptive to Citronel’s product line. Which of the following, if true, would strengthen the CEO’s position? A) Clothing fashions that originate in France tend to appeal to many different consumers around the world. B) Citronel has been in business for only a few years. C) People in different parts of the world tend to embrace their own clothing fashions. D) Citronel has accumulated extensive market data on French consumers. E) Consumers in different parts of the world have varied spending power.Chapter 9 also discusses product positioning, repositioning, and perceptual mapping. a. Construct a perceptual map that includes the Xerox brand before 2008 (before recent repositioning efforts). b. Construct a perceptual map that includes the Xerox brand in current times.c. Discuss how Xerox’s position differs (or does not differ) between the two perceptual maps frompart a and part b. d. Color and movemente. Positionf. Isolationg. Formath. Contrast and expectationsi. Interestingnessj. Information quantity2) We can segment business markets with some of the same variables we use in consumer markets, such as geography, benefits sought, and usage rate, but business marketers also use other variables. Which of the following best describes a scenario in which Meredith Corporation uses another variable in its segment business market? a Meredith Corporation creates different versions for different regions, modifying the copy to better serve the specific target market. b Meredith identifies the economic status of a market region and raises its product's price so that profits will increase. Meredith Corporation feels that if the consumer has the equity to pay a higher price and wants the product, he will pay more. c Meredith identifies with one segment market and sells only to that market. d Meredith Corporation creates multiple names for the same product, based on local psychographics. e Meredith creates unique associations to low cost and convenience in an overlooked niche market.
- Complete with the Definitions1. …………..used for keep track of basic activities and transactions of organization (e.g. sales,receipts…).2. …………...help with monitoring, controlling, decision-making, and administrative activities.3. …………...help address strategic issues and long-term trends, both in firm and in externalenvironment.4. Types of decisions such as; ……..,……….and ……………..5. …………...help with monitoring, controlling, decision-making, and administrative activities.6. …………...help address strategic issues and long-term trends, both in firm and in externalenvironment.7. Types of decisions such as; …………...,…..……….and ……………..8. OS such as; ………….,………,………,………...…..and……………...9. …………. has more computing capacity in its CPU than a typical personal computer.10. …………..includes desktops, laptops, PDAs and even cell phones helps user to input data forengineering system.LO1 Examine how the construction industry impacts on the environment, and how changes in the industry can create broader social and economic benefits. 1) Explore how the construction industry has an impact on the built environment. 2) Examine how social and economic factors have an effect on the construction industry. 3) Assess how effective government targets and national statistics have been on environmental protection. 4) Evaluate the impact of specifying an alternative construction method on environmental protection.I need both answers 3 upvot Part 1 The deadweight loss due to monopoly: is equal to monopoly profit. represents a benefit to society. would still exist in a competitive market. exists because the monopoly restricts output. Part 2 Which of the following is not a true statement? In a monopoly market, P = MR at the monopoly output. In a competitive market, P = MC at the efficient output. If P = MC, there is no deadweight loss. In a monopoly market, P > MC at the monopoly output.