In order to determine the opinions and attitudes of customers who regularly shop at a particular centre, an analyst stands outside a large department store in the centre and randomly selects people to participate in the survey. Briefly explain why the analyst uses a random sample rather than the population to investigate the question of interest. (Hint: List two main reasons and briefly explain each.)

In order to determine the opinions and attitudes of customers who regularly shop at a particular centre, an analyst stands outside a large department store in the centre and randomly selects people to participate in the survey. Briefly explain why the analyst uses a random sample rather than the population to investigate the question of interest. (Hint: List two main reasons and briefly explain each.)

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter5: Marketing Research And Information Systems

Section: Chapter Questions

Problem 3DYMP: Using Table 5.3, choose the appropriate survey method(s) you would use to collect primary data for...

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