16. In the context of levels of products, the ___ product promises the target audience a benefit they will receive if they perform the behavior.17. It refers to the WHERE and when your MESSAGES will appear.18. What you WANT TO COMMUNICATE, inspired by what you want your target audience to do, know and believe.19. Something you want your target audience to KNOW. MATCHING TYPE/MULTIPLE CHOICE: Read carefully each of the statements andthen match each statement from these given choices. Select only the letter of choice*. Ifanswer is not given answer XX.*Example: If answer is Evaluation write only letter MA. ACTIONB. ACTUAL PRODUCTC. AUGMENTED PRODUCTD. BARRIER-FOCUSEDPOSITIONINGE. BENEFITS-FOCUSED POSITIONINGF. BRANDINGG. CAUTIOUSH. COMMUNICATION CHANNELSI. CONTEMPLATIONJ. COREK. DEMOGRAPHIC SEGMENTATIONL. DIFFUSION OF INNOVATIONM. EVALUATIONN. EXCHANGE THEORYO. GEOGRAPHIC SEGMENTATIONP. HARD-LIVING HEDONISTSQ. INNOVATOR SEGMENTR. KNOWLEDGE OBJECTIVESS. MESSAGEST. MONETARY COSTU. MONITORINGV. NON MONETARY BENEFITSW. NONMONETARY COSTX. PARTNERSHIPY. PASSIVE HEALTHYZ. PHYSICAL FANTASTICSAA. PLACEBB. PUBLIC

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In the context of levels of products, the ___ product promises the target audience a benefit they will receive if they perform the behavior.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

16. In the context of levels of products, the ___ product promises the target audience a benefit they will receive if they perform the behavior.

17. It refers to the WHERE and when your MESSAGES will appear.

18. What you WANT TO COMMUNICATE, inspired by what you want your target audience to do, know and believe.

19. Something you want your target audience to KNOW.

MATCHING TYPE/MULTIPLE CHOICE: Read carefully each of the statements and
then match each statement from these given choices. Select only the letter of choice*. If
answer is not given answer XX.
*Example: If answer is Evaluation write only letter M
A. ACTION
B. ACTUAL PRODUCT
C. AUGMENTED PRODUCT
D. BARRIER-FOCUSED
POSITIONING
E. BENEFITS-FOCUSED POSITIONING
F. BRANDING
G. CAUTIOUS
H. COMMUNICATION CHANNELS
I. CONTEMPLATION
J. CORE
K. DEMOGRAPHIC SEGMENTATION
L. DIFFUSION OF INNOVATION
M. EVALUATION
N. EXCHANGE THEORY
O. GEOGRAPHIC SEGMENTATION
P. HARD-LIVING HEDONISTS
Q. INNOVATOR SEGMENT
R. KNOWLEDGE OBJECTIVES
S. MESSAGES
T. MONETARY COST
U. MONITORING
V. NON MONETARY BENEFITS
W. NONMONETARY COST
X. PARTNERSHIP
Y. PASSIVE HEALTHY
Z. PHYSICAL FANTASTICS
AA. PLACE
BB. PUBLIC

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