in this chapter, we talked about how firms do strategic,functional, and operational planning. Yet some firmsseem to be successful without formal planning. Doyou think planning is essential to a firm~ success? Howmight planning hurt an organization? Under what circumstances do you believe that formal planning is andis not important to an organization?
in this chapter, we talked about how firms do strategic,functional, and operational planning. Yet some firmsseem to be successful without formal planning. Doyou think planning is essential to a firm~ success? Howmight planning hurt an organization? Under what circumstances do you believe that formal planning is andis not important to an organization?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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in this chapter, we talked about how firms do strategic,
functional, and operational planning. Yet some firms
seem to be successful without formal planning. Do
you think planning is essential to a firm~ success? How
might planning hurt an organization? Under what circumstances do you believe that formal planning is and
is not important to an organization?
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