Most planning involves strategies for growth. Butis growth always the right direction to pursue? Canyou think of some organizations that should havecontraction rather than expansion as their objective?Do you know of any organizations that have actuallyplanned to get smaller rather than larger to increasetheir success?
Most planning involves strategies for growth. Butis growth always the right direction to pursue? Canyou think of some organizations that should havecontraction rather than expansion as their objective?Do you know of any organizations that have actuallyplanned to get smaller rather than larger to increasetheir success?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Most planning involves strategies for growth. But
is growth always the right direction to pursue? Can
you think of some organizations that should have
contraction rather than expansion as their objective?
Do you know of any organizations that have actually
planned to get smaller rather than larger to increase
their success?
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